Revenue Marketing Resources
Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.
Resource Topic
What’s in a (ABM) Name? Call It This Instead.
ABM (Account-Based Marketing) has a branding problem. It should be called something better, and I hope you'll adopt it with me.
Revenue Growth In Mergers and Acquisitions
Think through how sales, marketing, and revenue operations thrive in a merger or acquisition ... here's the blog for you!
How To Embrace Revenue Operations
Oh goody, another industry buzzword, right? "Revenue Operations." Well ... it DOES have some practical applications! Read more 🙂
Let’s Talk About Revenue Growth Through Digital Transformation
Dr. Debbie Qaqish digs into a strategic look at lessons we can learn - and what you can take from them into your own organization.
Revenue Marketing Book Bundle
Get the ultimate revenue marketing education with The Pedowitz Group's book bundle. Contact us today to learn more about our customized solutions.
7 Key Stages For Successful Lead Management
These 7 stages are must-haves for an effective lead management process that reduces lost revenue and creates sales / marketing harmony!
Revenue Marketing Center Webinar
Join The Pedowitz Group's free webinar and learn how to build a revenue marketing center of excellence. Get expert insights to optimize your marketing strategy.
Getting Started With Adobe Experience Manager (AEM)
This is in the in-depth blog for beginning users looking to harness the power of Adobe Experience Manager. Want a PDF version? We have that!
Why Marketing Transformations Fail
Lack of executive buy-in. Unclear direction or accountability. Or maybe worst: Being stuck with a fancy PPT with no actual action? Yep, that'll tank.
Examining The Debate Of Ungating vs. Gating Content
To ungate your content, or keep some behind a barrier? That is the marketing question. Let's take a look at the arguments for each!
Mergers & Acquisitions Revenue Operations
Join The Pedowitz Group's webinar on navigating revenue operations in the age of M&A. Learn how to optimize your revenue operations strategy.
A Massive List of Sales and Marketing Acronyms
Let's be honest: Everyone can use a handy list of marketing acronyms. Here's our often-updated list of 130+ acronyms to prevent confusion!