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Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.
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Read ArticleThe Revenue Operations Research Report, From The Pedowitz Group
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Read ArticleHow To Embrace Revenue Operations
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real...
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27:22Watch Video$25 Billion and Counting: How to Disrupt the Marketing Status Quo
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Read Article5 Key Ways Revenue Operations Makes A Difference
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable...
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Read ArticleLet’s Talk About Revenue Growth Through Digital Transformation
Business trends come and go. When buzzworthy concepts are pounded into our collective conscience like a jackhammer – whether it’s “business agility” or “the new normal” – it’s easy to brush them...
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16:35Watch VideoSales & Marketing Alignment: Language, Process and Technology for the Win!
Dr. Debbie sits down with Megen Waugh to explore how to drive greater revenue through better sales and marketing alignment. Megen Waugh is the Global Director for Marketing Programs and Operations at
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Read ArticleWhy Marketing Transformations Fail
Before we dive into transformation, let’s look at this lesson from history. Why the history lesson in a paper about modern marketing business transformations? Because … Those who do not learn...
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Read ArticleRealize More Value From Your Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...
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Read ArticleRevenue Growth In Mergers and Acquisitions
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private...
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Read ArticleMarketing ops is critical to the success of lead management
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...
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Read ArticleWhat’s in a (ABM) Name? Call It This Instead.
My Account Based Marketing (ABM) clients often question why I invite both Marketing and Business Development teams to participate in strategy development sessions. Based on the name, it sounds...
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Read ArticleThe role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...
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Read ArticleExamining The Debate Of Ungating vs. Gating Content
There are many topics that drive passion among marketers. The debate over gating vs. ungating content may be one that brings out stronger opinions. If you peruse marketing LinkedIn, you’ll see...
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Read ArticleRent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
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Read ArticleYour Ticket To More Revenue
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Read ArticleCan chatbots actually HELP users?
Few topics of discussion on LinkedIn tend to have 100% agreement … but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin...
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Read ArticleConsidering an AEM Migration? Here’s What Marketing and IT Need to Know
Adobe Experience Manager (AEM) is a powerful content and digital asset management system. Many enterprise and corporate organizations consider migrating to AEM when: They’re using a system like...
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Read ArticleWhat is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...
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Read ArticleMarketing operations as the agent of change
Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...
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Read ArticleHow to build a marketing operations organization out of chaos
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...
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Read ArticleCookie Cutter: Achieving Marketing Success in a (Third-Party) Cookieless World
The announcement of Google Chrome eliminating third-party cookies as part of their privacy sandbox initiative might have been the second biggest disruptor to the digital landscape in recent memory...
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