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Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.
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Read ArticleRealize The Value Of Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...
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Read ArticleCustomer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...
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Read ArticleHow To Become More Customer Centric... And Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
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Read ArticleWhat is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...
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31:00Watch VideoThe Reality of Marketing Operations during M&A with Randy Taylor
Join us as we talk to marketing operations and M&A veteran Randy Taylor about what really happens during a merger or acquisition. Given the pace of change, M&A is hot right now. As a marketing pro
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30:59Watch VideoThe Role of Strategic Marketing Operations with Dan Brown
Marketing Ops has evolved from button pushers to Strategic Enablers. Join us as we chat with Dan Brown, VP Marketing Operations at Verint about the evolution of Marketing Operations. Dan is a pion
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27:38Watch VideoThe Best Skills and Experience for Marketing Operations Talent - Abby Ryan
Dr. Debbie speaks with Abby Ryan, Senior Director of Marketing Operations and Technology at Nexthink. Together Dr. Debbie and Abby explore the skills and experience that make up strong Marketing Oper
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Read ArticleRise of the Revenue Analyst in Marketing Operations
It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing...
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Read ArticleHow to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
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Read ArticleThe role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...
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Read Article7 Key Stages For Successful Lead Management
Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!
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31:12Watch VideoEvolution of the Marketing Ops Professional with Mike Rizzo, Founder of MO Pros
Join us as we chat with Mike Rizzo, Founder of MO Pros – a community of over 1700 marketing operations professionals. Mike is passionate about all elements of marketing ops but mostly about marketing
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28:55Watch VideoHOW TO Transform Marketing Operations with Data and Analytics
Explore what it takes to transform marketing ops from the “Button Pushers” to the “Strategic Enablers” they can be. Join our talk with Brandon Jensen, Marketing Operations Director, Juniper Networks
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34:54Watch VideoThe SIX Key Areas of Strategic Marketing Operations | Tom DelMonte
Explore key areas of MOPs with SAP's Tom Delmonte, Head of NA Marketing Operations. Tom shares with us how the marketing ops team is a strategic partner to the head of marketing that enables real b
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25:49Watch VideoHow MOPs empowers today's CMO's | Julia Stead, CMO 15Five
Join us as we chat with Julia Stead, CMO at 15Five. Julia shares with us what it takes to be a CMO today and the tight connection between CMO success and having a strategic marketing operations or
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18:08Watch Video6 Leadership qualities for Marketing Operations leaders
Is it that time again? Yes it is! Join Dr Debbie Qaqish for another engaging session of "Get Real with Revenue Marketing" - Video Sequence - 00:00 - Intro 03:32 - The 3 of the 6 Leadership qualities
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18:46Watch VideoGet Real with Revenue Marketing - The Secret: Strategic Marketing Operations
In this episode, Dr. Debbie speaks to Strategic Marketing Operations as the secret ingredient to marketers capitalizing on becoming revenue marketers. - Video Sequence - 00:00 - Intro 01:52 - Debbie
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3:40Watch VideoWhat Is Strategic Marketing Operations?
Dr. Debbie Qaqish, Chief Strategy Office at The Pedowitz Group, explains what a strategic marketing operations function is - and how it can benefit your organization. Download Dr. Debbie's Rise of th
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Read ArticleWhy The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...
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Read ArticleThe No-Frills Inbound Marketing Executive’s Primer
Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well … it’s (basically) true. New market dynamics, new tech, and new customer choices roll out almost...
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Read ArticleCustomer Experience: Nail The Small Details And Win
Pick your best product / service. Now, put yourself in your customer’s shoes: How easy it is to get what they need from you? That customer experience will make or break the sale … or the decision...
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Read ArticleThe Business Case For AEM: 4 Steps to Make a Winning Case For Migration
At this point, you’ve considered an Adobe Experience Manager (AEM) migration. You’ve evaluated the functionality of AEM and determined your company is ready for this transformation. Now, you need...
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Read PublicationABM Adoption Timeline and Readiness Checklist
Get these must-have graphics detailing what a true timeline for adoption of Account-Based Marketing looks like in high-performing companies ... and the enclosed checklist detailing if your company is
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Read ArticleHow To Drive More Predictable Revenue With Inbound Marketing
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing most marketing teams from hitting their bottom-line goals. They’re not collecting...
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