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Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.
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Read ArticleRealize The Value Of Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...
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Read ArticleHow To Become More Customer Centric... And Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
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Read ArticleWhat is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...
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27:22Watch Video$25 Billion and Counting: How to Disrupt the Marketing Status Quo
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Read ArticlePut Marketing’s Best Foot Foward
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Read ArticleFrom Backroom To Boardroom : Dr. Debbie Qaqish's Book Tells You How
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Read ArticleF The Funnel : Upgrade Your Revenue Model For Today's Business
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20:03Watch VideoDiversity & Inclusion Winning Tactics | ReAnnita Latham
TPG's ReAnnita Latham joins Dr. Debbie for a candid conversation about practical measures companies can take to diversify their staff and provide opportunities to under-served talent. As program ad
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Read ArticleMarketing At The Crossroads: Backroom Button Pushers Or Boardroom Influencers?
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How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
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46:02Watch VideoHow to Implement a Successful Customer-Centric Marketing Operations Strategy
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Read ArticleCustomer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...
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Read ArticleHire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations
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Read ArticleTaming The Wild West Of Marketing Operations
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31:00Watch VideoThe Reality of Marketing Operations during M&A with Randy Taylor
Join us as we talk to marketing operations and M&A veteran Randy Taylor about what really happens during a merger or acquisition. Given the pace of change, M&A is hot right now. As a marketing pro
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30:59Watch VideoThe Role of Strategic Marketing Operations with Dan Brown
Marketing Ops has evolved from button pushers to Strategic Enablers. Join us as we chat with Dan Brown, VP Marketing Operations at Verint about the evolution of Marketing Operations. Dan is a pion
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27:38Watch VideoBest Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology
Dr. Debbie speaks with Abby Ryan, Senior Director of Marketing Operations and Technology at Nexthink. Together Dr. Debbie and Abby explore the skills and experience that make up strong Marketing Oper
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Read ArticleMarketing operations as the agent of change
Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...
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Read ArticleRise of the Revenue Analyst in Marketing Operations
It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing...
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Read ArticleHow to build a marketing operations organization out of chaos
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...
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Read ArticleHow to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
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Read ArticleThe role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...
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Read Article7 Key Stages For Successful Lead Management
Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!
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