Featured
Welcome to The Pedowitz Group Resource Center where we hope you find something interesting to read, watch and share.
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Read ArticleIs ABM Right For Your Organization? A Financial Services Point of View
If your title even hints of marketing, chances are you have heard of account based marketing, a huge trend in the B2B marketing industry. Many marketing organizations are adding ABM to their marketing
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Read PublicationFrom ESP to MAP
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
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Read PublicationA Brief History of Salesforce Marketing Cloud
Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.
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27:49Watch VideoMarketing TechTalk - Account-Based Marketing - 6sense
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Read PublicationTechTalk Slides: Account-Based Marketing - 6sense
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Read ArticleThe Revenue Marketing Index 2019 Report: Why It’s So Important
The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!
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Read PublicationLead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
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22:48Watch VideoThe Rise of the Strategic Marketing Operations Function
Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.
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Read PublicationRise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
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Read ArticleMarketing’s Pro Forma for Strategic Planning, Budgeting & Management
Given the rise of running marketing as a strategic business unit, learn to speak the language of management. The language of income, expenses, and profits.
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Read ArticleQuantifying the Customer Journey: Register for our July 17th Webinar!
Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...
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Read PublicationThe Pedowitz Group: Connecting Marketing to Revenue
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Read ArticleSteps to Operationalize and Streamline your Marketo Enablement
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
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Read PublicationDriving Value from Your Eloqua Investment
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Read PublicationPractical Guide to Getting Started With Marketo
Capitalize on your Marketo investment with this guide.
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Read ArticleRevenue Marketing Basics: It’s Time to Go Back to School
Do you want your team to be Revenue Marketing Certified? Sign up for the Revenue Marketing Basics course to start your Revenue Marketing journey today!
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Read PublicationData Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2
This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.
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28:19Watch VideoWho Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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Read Publication
5 Ways to Piss Off Sales During Lead Management Implementation
Know these top 5 barriers by Sales teams during lead management implementation and how to avoid them.
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Read PublicationCampaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3
This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.
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Read Publication
Marketing Automation Buying Guide Checklist
Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
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Read PublicationContent Development Process and Content Chaos: Marketing Operations eBook Part 4
This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.
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Read PublicationReporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
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1:21Watch VideoRackspace Customer Experience - Lauren Madrid
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Read ArticleNot Another Article About Outsourcing Marketing
Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...
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Read PublicationMarketo Adoption
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Read PublicationSFMC Permissions and Security
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Read PublicationSalesforce Marketing Cloud Implementation eBook
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Read Article7 New Must-See Marketing Activities Features: The Marketo Sky Blog Series
You’re already building the foundation for your success in Marketo Sky. In our first two Marketo Sky Blogs (An Introduction to the New Marketo and How to Use Marketo Sky’s New Search Tool), we...
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Read ArticleImprove Communications Governance in Your Financial Services Organization
If your role at a financial services company even hints of marketing, there is a good that chance governance of digital communications is on your radar.
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Read ArticleWill AI Make Financial Services Marketing Obsolete?
With the rate Artificial Intelligence is advancing, it’s probable there will be no need for marketing in Financial Services within the next two decades. Let’s unpack that potentiality together, shall
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Read ArticleLanding Page Best Practices for Your Financial Services Firm
ding Page Best Practices for Your Financial Services Firm Financial services are not an impulse buy. Prospects need to be guided to resources that assist them in making the correct decision. That’s wh
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Read Publication
5 SFMC Hacks You Didn't Know You Needed
5 Salesforce Marketing Cloud AMPscripts hacks to make your life easier.
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Read Publication
MAP vs ESP Infographic
Marketing Automation Platforms vs Email Service Providers...Which will help you streamline, automate and measure your marketing efforts?
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Read ArticleWhat to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you...
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Read Article4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers
Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole different breed of marketing automation platform (MAP). To understand what makes Salesforce...
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Read ArticleHow to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead...
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Read ArticleHow To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
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Read ArticleSalesforce Marketing Cloud & Automated Customer Experiences
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and...
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Read ArticleHow To Use Marketo Sky’s New Search Tool: The Marketo Sky Blog Series
Using Marketo Sky and wondering how to use the new search tool? The Marketo Sky search tool has received a complete overhaul - learn how to access it, how it affects different workspaces and how...
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Read ArticleWhen Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3
Lorena Harris' 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level.
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Read ArticleAn Introduction to the New Marketo: The Marketo Sky Blog Series
In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky.
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Read ArticleREVTalks Masters: Ruben Varela
In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
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