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Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.

  • Build A Revenue Marketing COE

    Build A Revenue Marketing COE

    Learn how to build a marketing operation that's revenue and customer-focused, from team structure to job descriptions, executive must-knows to internal processes.

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  • COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?

    COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?

    Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re stuck in an alternate universe with unknown rules, dizzying changes, and...

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  • 4 inbound marketing mistakes that tank lead generation results (and what to do instead)

    4 inbound marketing mistakes that tank lead generation results (and what to do instead)

    “We’re spending the same amount on inbound ads, but we’re getting less and less leads every year.”  Sound familiar? According to Hubspot, 63% of B2B companies say driving traffic and leads is...

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...

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  • 4 Reasons Your Company Isn’t Ready For Account-Based Marketing

    4 Reasons Your Company Isn’t Ready For Account-Based Marketing

    Account-Based Marketing (ABM) is not as simple as it sounds. The concept is simple enough, but executing it requires a lot of foundational building blocks to be in place – which is why ABM...

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  • 107 Customer Experience Stats That Prove CX is Good Business

    107 Customer Experience Stats That Prove CX is Good Business

    Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim...

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  • Eloqua / SFDC Native Integration Ends Early 2021. Are You Ready?

    Eloqua / SFDC Native Integration Ends Early 2021. Are You Ready?

    We don’t mean to sound too dramatic … but time is running out. Oracle is ending support for their ”native” Program Builder Eloqua-Salesforce integration as of February 1, 2021. This deadline is...

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  • What is Revenue Marketing? The key to earning a seat at the revenue table.

    What is Revenue Marketing? The key to earning a seat at the revenue table.

    Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...

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  • Who Owns the Customer Journey?

    Who Owns the Customer Journey?

    Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your...

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  • The Customer Retention Program You Can’t Afford To Ignore

    The Customer Retention Program You Can’t Afford To Ignore

    “The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb  Even customers we know “like the back of our hand” will change over time. Too often,...

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  • Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More

    Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More

    With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...

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  • 28 bad marketing automation habits

    28 bad marketing automation habits

    Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It's my job to get you, the client, to STOP. The post 28 bad marketing automation...

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  • 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

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  • Salesforce and Marketo: 3 Key Areas for Successful Integration

    Salesforce and Marketo: 3 Key Areas for Successful Integration

    Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing...

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  • I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw.

    I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw.

    There’s a lot of large companies in the United States alone. Over 20,000 employ 500+ employees, per the US Census Bureau’s latest available data. After reading more into Google’s Core Web Vitals,...

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  • Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 201914:03

    Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

    Conant discusses how B2B buying has evolved and how marketers can keep up with the shifting landscape.

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  • 26 Omni Channel Marketing Statistics To Know

    26 Omni Channel Marketing Statistics To Know

    Check out these key statistics to help you build a business case for an omni-channel strategy for your company. The post 26 Omni Channel Marketing Statistics To Know appeared first on The Pedowitz...

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  • Creating an Unfair Advantage for Sales and Marketing

    Creating an Unfair Advantage for Sales and Marketing

    Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...

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  • Balance marketing automation resource constraints

    Balance marketing automation resource constraints

    Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL...

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  • Marketing To The Enterprise | Maria Pergolino at REVTalks 201916:45

    Marketing To The Enterprise | Maria Pergolino at REVTalks 2019

    A good relationship with sales and ABM is just a small part of what is needed to create success. This video covers strategy, tactics, and tools to not only win new deals, but expand current ones too.

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