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Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.

  • How To Embrace Revenue Operations

    How To Embrace Revenue Operations

    Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real...

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  • Let’s Talk About Revenue Growth Through Digital Transformation

    Let’s Talk About Revenue Growth Through Digital Transformation

    Business trends come and go. When buzzworthy concepts are pounded into our collective conscience like a jackhammer – whether it’s “business agility” or “the new normal” – it’s easy to brush them...

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  • $25 Billion and Counting: How to Disrupt the Marketing Status Quo27:22

    $25 Billion and Counting: How to Disrupt the Marketing Status Quo

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  • Realize More Value From Your Marketing Operations

    Realize More Value From Your Marketing Operations

    Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...

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  • 5 Key Ways Revenue Operations Makes A Difference

    5 Key Ways Revenue Operations Makes A Difference

    Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable...

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  • The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...

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  • Is your organization ready for a dedicated MO function?

    Is your organization ready for a dedicated MO function?

    Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. The post Is your organization...

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  • Rent, buy or train? How to accelerate strategic marketing operations

    Rent, buy or train? How to accelerate strategic marketing operations

    Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...

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  • What’s in a (ABM) Name? Call It This Instead.

    What’s in a (ABM) Name? Call It This Instead.

    My Account Based Marketing (ABM) clients often question why I invite both Marketing and Business Development teams to participate in strategy development sessions. Based on the name, it sounds...

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  • Revenue Growth In Mergers and Acquisitions

    Revenue Growth In Mergers and Acquisitions

    The post Revenue Growth In Mergers and Acquisitions appeared first on The Pedowitz Group.

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  • Your Ticket To More Revenue

    Your Ticket To More Revenue

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  • Considering an AEM Migration? Here’s What Marketing and IT Need to Know

    Considering an AEM Migration? Here’s What Marketing and IT Need to Know

    Adobe Experience Manager (AEM) is a powerful content and digital asset management system. Many enterprise and corporate organizations consider migrating to AEM when: They’re using a system like...

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  • Examining The Debate Of Ungating vs. Gating Content

    Examining The Debate Of Ungating vs. Gating Content

    There are many topics that drive passion among marketers. The debate over gating vs. ungating content may be one that brings out stronger opinions. If you peruse marketing LinkedIn, you’ll see...

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  • Can chatbots actually HELP users?

    Can chatbots actually HELP users?

    Few topics of discussion on LinkedIn tend to have 100% agreement … but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin...

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  • Marketing operations as the agent of change

    Marketing operations as the agent of change

    Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...

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  • What is Revenue Marketing? The key to earning a seat at the revenue table.

    What is Revenue Marketing? The key to earning a seat at the revenue table.

    Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...

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  • How to build a marketing operations organization out of chaos

    How to build a marketing operations organization out of chaos

    Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...

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  • Cookie Cutter: Achieving Marketing Success in a (Third-Party) Cookieless World

    Cookie Cutter: Achieving Marketing Success in a (Third-Party) Cookieless World

    The announcement of Google Chrome eliminating third-party cookies as part of their privacy sandbox initiative might have been the second biggest disruptor to the digital landscape in recent memory...

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  • F The Funnel : Upgrade Your Revenue Model For Today's Business

    F The Funnel : Upgrade Your Revenue Model For Today's Business

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  • From Backroom To Boardroom : Dr. Debbie Qaqish's Book Tells You How

    From Backroom To Boardroom : Dr. Debbie Qaqish's Book Tells You How

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  • Put Marketing’s Best Foot Foward

    Put Marketing’s Best Foot Foward

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  • Diversity & Inclusion Winning Tactics | ReAnnita Latham20:03

    Diversity & Inclusion Winning Tactics | ReAnnita Latham

    TPG's ReAnnita Latham joins Dr. Debbie for a candid conversation about practical measures companies can take to diversify their staff and provide opportunities to under-served talent. As program ad

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  • Marketing At The Crossroads: Backroom Button Pushers Or Boardroom Influencers?

    Marketing At The Crossroads: Backroom Button Pushers Or Boardroom Influencers?

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  • Customer Journey Mapping: Build (Or Update) Yours The Right Way

    Customer Journey Mapping: Build (Or Update) Yours The Right Way

    With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...

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