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Welcome to The Pedowitz Group Resource Center where we hope you find something interesting to read, watch and share.
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29:55Watch VideoWebinar: Create an Unfair Advantage: Better Opps. Shorter Sales Cycle. Increased win rate.
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14:19Watch VideoLessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 2019
I Helped Grow Drift from 0 to $10 Million+ In Less Than 700 Days Than 2 Years as a First time Marketing Leader: Here’s What I Wish I Had Known Before Starting In this session, Dave will reflect back
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Read ArticleIs ABM Right For Your Organization? A Financial Services Point of View
If your title even hints of marketing, chances are you have heard of account based marketing, a huge trend in the B2B marketing industry. Many marketing organizations are adding ABM to their marketing
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Read PublicationFrom ESP to MAP
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
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Read PublicationA Brief History of Salesforce Marketing Cloud
Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.
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27:49Watch VideoMarketing TechTalk - Account-Based Marketing - 6sense
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Read PublicationTechTalk Slides: Account-Based Marketing - 6sense
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Read ArticleThe Revenue Marketing Index 2019 Report: Why It’s So Important
The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!
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Read ArticleMarketo/Salesforce Integration: It’s Easy Because It’s Hard
Setting up a Marketo/Salesforce integration is easy - if you do the hard, careful planning beforehand. Pay attention in the planning phase and your integration will go smoothly.
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Read PublicationLead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
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Read PublicationRise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
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Read ArticleMarketing’s Pro Forma for Strategic Planning, Budgeting & Management
Given the rise of running marketing as a strategic business unit, learn to speak the language of management. The language of income, expenses, and profits.
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Read ArticleQuantifying the Customer Journey: Register for our July 17th Webinar!
Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...
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Read PublicationThe Pedowitz Group: Connecting Marketing to Revenue
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Read ArticleSteps to Operationalize and Streamline your Marketo Enablement
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
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Read PublicationPractical Guide to Getting Started With Marketo
Capitalize on your Marketo investment with this guide.
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15:32Watch VideoThe Role of Marketing For Manufacturers
Watch this video to learn how industrial manufacturers can use marketing as a differentiator.
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Read PublicationData Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2
This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.
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Read Article7 Key Stages For Successful Lead Management
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...
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28:19Watch VideoWho Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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Read Article5 Reasons Manufacturing Should Embrace Digital Transformation
Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to...
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Read PublicationCampaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3
This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.
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58:31Watch VideoThe Evolution of Customer Engagement and What it Means for Manufacturers
Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.
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Read PublicationContent Development Process and Content Chaos: Marketing Operations eBook Part 4
This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.
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Read PublicationReporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
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Read PublicationDigital Marketing for Manufacturers - Point of View
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Read Article18 Insanely Relatable (and Funny!) #WorkFromHome Tweets
With an unprecedented number of employees, all at the same time, working remotely for the first time during the COVID-19 pandemic, the internet has been ablaze with articles full of advice, tips...
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Read Article18 Insanely Relatable (and Funny!) #WorkFromHome Tweets
With an unprecedented number of employees, all at the same time, working remotely for the first time during the COVID-19 pandemic, the internet has been ablaze with articles full of advice, tips...
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Read ArticleGoing Digital in the Midst of COVID-19
The post Going Digital in the Midst of COVID-19 appeared first on The Pedowitz Group.
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Read ArticleGoing Digital in the Midst of COVID-19
The post Going Digital in the Midst of COVID-19 appeared first on The Pedowitz Group.
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5:14Watch VideoLead Management Conclusions and Wrap-Up
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19:32Watch VideoLead Management Processing, Routing, and Scoring
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18:41Watch VideoLead Management Definitions / Statuses Defined
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15:32Watch VideoTPG One: Lead and Customer Management Introduction
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Read ArticleA Note to Our Customers About COVID-19
A message from Jeff Pedowitz, CEO and President of The Pedowitz Group Given the quickly shifting landscape, we are all trying to navigate, I want to take a moment to communicate how The Pedowitz...
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Read ArticleA Note to Our Customers About COVID-19
A message from Jeff Pedowitz, CEO and President of The Pedowitz Group Given the quickly shifting landscape, we are all trying to navigate, I want to take a moment to communicate how The Pedowitz...
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Read ArticleA Note to Our Customers About COVID-19
A message from Jeff Pedowitz, CEO and President of The Pedowitz Group Given the quickly shifting landscape, we are all trying to navigate, I want to take a moment to communicate how The Pedowitz...
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Read ArticleAdobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?
In January of this year, Adobe announced the availability of Adobe Experience Manager (AEM) as a Cloud Service. This highly-anticipated announcement could mean a lot of change for marketers...
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Read ArticleAdobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?
In January of this year, Adobe announced the availability of Adobe Experience Manager (AEM) as a Cloud Service. This highly-anticipated announcement could mean a lot of change for marketers...
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Read ArticleA Massive List of Marketing Acronyms
Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing...
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Read ArticleA Massive List of Marketing Acronyms
Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing...
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Read ArticleCreating an Unfair Advantage for Sales and Marketing
Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...
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Read ArticleCreating an Unfair Advantage for Sales and Marketing
Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...
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Read ArticleB2BMX: A Slack Chat on Tips, Advice and Stories for Attendees
The post B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees appeared first on The Pedowitz Group.
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Read ArticleB2BMX: A Slack Chat on Tips, Advice and Stories for Attendees
The post B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees appeared first on The Pedowitz Group.
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