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Realize The Value Of Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining marketing operations’ value. To answer this, let’s discuss the elements you need to produce a world-class marketing...
Why The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...
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The No-Frills Inbound Marketing Executive’s Primer
Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well … it’s (basically) true. New market dynamics, new tech, and new customer choices roll out almost...
7 Key Stages For Successful Lead Management
Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!
Customer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...
Customer Experience: Nail The Small Details And Win
Pick your best product / service. Now, put yourself in your customer’s shoes: How easy it is to get what they need from you? That customer experience will make or break the sale … or the decision...
The Business Case For AEM: 4 Steps to Make a Winning Case For Migration
At this point, you’ve considered an Adobe Experience Manager (AEM) migration. You’ve evaluated the functionality of AEM and determined your company is ready for this transformation. Now, you need...
ABM Adoption Timeline and Readiness Checklist
Get these must-have graphics detailing what a true timeline for adoption of Account-Based Marketing looks like in high-performing companies ... and the enclosed checklist detailing if your company is
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How To Drive More Predictable Revenue With Inbound Marketing
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing most marketing teams from hitting their bottom-line goals. They’re not collecting...
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Cut The Fluff: A No-B.S. Executive’s Guide To Account-Based Marketing
Let’s be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is advanced. It’s not simple, fast or easy to measure, and it can’t be done by one...
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The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019
Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
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Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
Nail Your Content Audit: Lessons (And Results) From Deleting Half Our Site
Have you ever wondered how you (or your team) got this to this point? Content everywhere… your team (or you, if you’re the content marketer) keeps talking about how much of it is bad. Some is...
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COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck in an alternate universe with unknown rules, dizzying changes, and disaster...
Email Marketing: Strategy, Tactics, And How To Win With This Still-Crucial Channel
I get it: email just seems … well, kind of boring when you compare it with other channels on the market. Chatbots, automation, dynamic websites, account-based marketing. And then there’s email...
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7 Inbound Marketing Questions You Should Always Be Able To Answer
If your inbound marketing campaign isn’t hitting bottom-line goals, can you pinpoint where or why it’s failing? Most B2B marketing teams can’t. There’s no doubt – inbound for corporations and...
Are you a holdout? Why you should switch to Salesforce Lightning from Classic
Are you ready for (Salesforce) Lightning to strike? Through the years, we all have grown to love what is now referred to as Salesforce Classic. Salesforce has helped our organizations in ways we...
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CMO Insights: Emily Reagan, Bazaarvoice, Inc.
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Build A Revenue Marketing COE
Learn how to build a marketing operation that's revenue and customer-focused, from team structure to job descriptions, executive must-knows to internal processes.