Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.
Realize The Value Of Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...
Customer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...
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How To Become More Customer Centric... And Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
What is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...
Taming The Wild West Of Marketing Operations
Hire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations
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The Reality of Marketing Operations during M&A with Randy Taylor
Join us as we talk to marketing operations and M&A veteran Randy Taylor about what really happens during a merger or acquisition. Given the pace of change, M&A is hot right now. As a marketing pro
The Role of Strategic Marketing Operations with Dan Brown
Marketing Ops has evolved from button pushers to Strategic Enablers. Join us as we chat with Dan Brown, VP Marketing Operations at Verint about the evolution of Marketing Operations. Dan is a pion
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Best Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology
Dr. Debbie speaks with Abby Ryan, Senior Director of Marketing Operations and Technology at Nexthink. Together Dr. Debbie and Abby explore the skills and experience that make up strong Marketing Oper
Rise of the Revenue Analyst in Marketing Operations
It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing...
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How to build a marketing operations organization out of chaos
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...
How to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
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The role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...
7 Key Stages For Successful Lead Management
Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!
Rent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
The Evolution of the Marketing Ops Professional | Mike Rizzo, Founder of MO Pros
Join us as we chat with Mike Rizzo, Founder of MO Pros – a community of over 1700 marketing operations professionals. Mike is passionate about all elements of marketing ops but mostly about marketing
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HOW TO Transform Marketing Operations with Data and Analytics
Explore what it takes to transform marketing ops from the “Button Pushers” to the “Strategic Enablers” they can be. Join our talk with Brandon Jensen, Marketing Operations Director, Juniper Networks
The SIX Key Areas of Strategic Marketing Operations | Tom DelMonte
Explore key areas of MOPs with SAP's Tom Delmonte, Head of NA Marketing Operations. Tom shares with us how the marketing ops team is a strategic partner to the head of marketing that enables real b
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How MOPs empowers today's CMO's | Julia Stead, CMO 15Five
Join us as we chat with Julia Stead, CMO at 15Five. Julia shares with us what it takes to be a CMO today and the tight connection between CMO success and having a strategic marketing operations or
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6 Leadership qualities for Marketing Operations leaders
Is it that time again? Yes it is! Join Dr Debbie Qaqish for another engaging session of "Get Real with Revenue Marketing" - Video Sequence - 00:00 - Intro 03:32 - The 3 of the 6 Leadership qualities
The Secret to Revenue Marketing: Strategic Marketing Operations
In this episode, Dr. Debbie speaks to Strategic Marketing Operations as the secret ingredient to marketers capitalizing on becoming revenue marketers. - Video Sequence - 00:00 - Intro 01:52 - Debbie
What Is Strategic Marketing Operations?
Dr. Debbie Qaqish, Chief Strategy Office at The Pedowitz Group, explains what a strategic marketing operations function is - and how it can benefit your organization. Download Dr. Debbie's Rise of th
Why The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...
The No-Frills Inbound Marketing Executive’s Primer
Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well … it’s (basically) true. New market dynamics, new tech, and new customer choices roll out almost...