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Welcome to The Pedowitz Group Resource Center where we hope you find something interesting to read, watch and share.

  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

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  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

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  • Quantifying the Customer Journey30:19

    Quantifying the Customer Journey

    Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.

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  • Four Lenses Budgeting Model

    Four Lenses Budgeting Model

    To determine your resource allocation, use the Four Lenses of Budgeting

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  • 3 Reasons Why Marketing Should Lead the Planning and Budgeting Process

    3 Reasons Why Marketing Should Lead the Planning and Budgeting Process

    Debbie Qaqish breaks down the importance of having marketing lead the annual planning and budgeting process.

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  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control....

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  • How Can Your Company Operationalize the Customer Experience?

    How Can Your Company Operationalize the Customer Experience?

    As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.

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  • Introducing TPG ONE™: Moving Beyond the Funnel

    Introducing TPG ONE™: Moving Beyond the Funnel

    TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.

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  • Practical Guide to Getting Started With Marketo

    Practical Guide to Getting Started With Marketo

    Capitalize on your Marketo investment with this guide.

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  • Rise of The Marketing Operations Function

    Rise of The Marketing Operations Function

    The Marketing Operations role is evolving and transforming B2B marketing organizations.

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  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

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  • The High Cost of Doing Nothing about Marketing Automation

    The High Cost of Doing Nothing about Marketing Automation

    While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

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  • 10 Rules for Effective Lead Management

    10 Rules for Effective Lead Management

    Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.

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  • Practical Guide to Getting Started with Eloqua

    Practical Guide to Getting Started with Eloqua

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  • What Kind of Datanista are You?  Blissfully Ignorant, the Data Bug, the Triple-D, or a Psychic?

    What Kind of Datanista are You? Blissfully Ignorant, the Data Bug, the Triple-D, or a Psychic?

    As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand", Debbie Qaqish shares the results of the attendee survey on...

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  • The Rise of Marketing Operations44:47

    The Rise of Marketing Operations

    Increase Efficiency and Effectiveness of Marketing

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  • Part 1: Revenue Marketing Center of Excellence – Introduction

    Part 1: Revenue Marketing Center of Excellence – Introduction

    This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.

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  • Brilliant Marketing: Why Thomas Edison Was Light-Years Ahead of His Time

    Brilliant Marketing: Why Thomas Edison Was Light-Years Ahead of His Time

    Ask the average American to name an inventor, and inevitably most will cite Thomas Edison. But did you know he had extraordinary skills as a marketer and brand manager?

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  • Omnichannel is Just for Retailers, Right? Think Again.

    Omnichannel is Just for Retailers, Right? Think Again.

    CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain...

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  • Email Best Practice Check List

    Email Best Practice Check List

    From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.

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  • 8 Key Focus Areas for Success with Inbound Marketing

    8 Key Focus Areas for Success with Inbound Marketing

    Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.

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  • Campaign Battle Card

    Campaign Battle Card

    Campaign planning is made easy with this campaign template.

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