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Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.

  • Realize The Value Of Marketing Operations

    Realize The Value Of Marketing Operations

    Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...

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  • How To Become More Customer Centric... And Lead The Charge

    How To Become More Customer Centric... And Lead The Charge

    Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

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  • What is Revenue Marketing? The key to earning a seat at the revenue table.

    What is Revenue Marketing? The key to earning a seat at the revenue table.

    Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...

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  • $25 Billion and Counting: How to Disrupt the Marketing Status Quo27:22

    $25 Billion and Counting: How to Disrupt the Marketing Status Quo

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  • Put Marketing’s Best Foot Foward

    Put Marketing’s Best Foot Foward

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  • From Backroom To Boardroom : Dr. Debbie Qaqish's Book Tells You How

    From Backroom To Boardroom : Dr. Debbie Qaqish's Book Tells You How

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  • F The Funnel : Upgrade Your Revenue Model For Today's Business

    F The Funnel : Upgrade Your Revenue Model For Today's Business

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  • Diversity & Inclusion Winning Tactics | ReAnnita Latham20:03

    Diversity & Inclusion Winning Tactics | ReAnnita Latham

    TPG's ReAnnita Latham joins Dr. Debbie for a candid conversation about practical measures companies can take to diversify their staff and provide opportunities to under-served talent. As program ad

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  • How're We Different?

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  • Marketing At The Crossroads: Backroom Button Pushers Or Boardroom Influencers?

    Marketing At The Crossroads: Backroom Button Pushers Or Boardroom Influencers?

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  • How To Be Best Friends With Your Salesforce Administrator

    As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...

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  • How to Implement a Successful Customer-Centric Marketing Operations Strategy46:02

    How to Implement a Successful Customer-Centric Marketing Operations Strategy

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  • Customer Journey Mapping: Build (Or Update) Yours The Right Way

    Customer Journey Mapping: Build (Or Update) Yours The Right Way

    With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...

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  • Hire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations

    Hire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations

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  • Taming The Wild West Of Marketing Operations

    Taming The Wild West Of Marketing Operations

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  • The Reality of Marketing Operations during M&A with Randy Taylor31:00

    The Reality of Marketing Operations during M&A with Randy Taylor

    Join us as we talk to marketing operations and M&A veteran Randy Taylor about what really happens during a merger or acquisition. Given the pace of change, M&A is hot right now. As a marketing pro

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  • The Role of Strategic Marketing Operations with Dan Brown30:59

    The Role of Strategic Marketing Operations with Dan Brown

    Marketing Ops has evolved from button pushers to Strategic Enablers. Join us as we chat with Dan Brown, VP Marketing Operations at Verint about the evolution of Marketing Operations. Dan is a pion

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  • Best Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology27:38

    Best Skills and Experience for MOPs Talent | Abby Ryan, Sr Dir Marketing Operations and Technology

    Dr. Debbie speaks with Abby Ryan, Senior Director of Marketing Operations and Technology at Nexthink. Together Dr. Debbie and Abby explore the skills and experience that make up strong Marketing Oper

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  • Marketing operations as the agent of change

    Marketing operations as the agent of change

    Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...

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  • Rise of the Revenue Analyst in Marketing Operations

    Rise of the Revenue Analyst in Marketing Operations

    It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing...

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  • How to build a marketing operations organization out of chaos

    How to build a marketing operations organization out of chaos

    Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...

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  • How to Overcome 3 Major Challenges with Strategic Marketing Operations

    How to Overcome 3 Major Challenges with Strategic Marketing Operations

    CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...

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  • The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The role of strategic marketing operations in addressing today’s top 3 CMO challenges

    The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!

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