Featured

Welcome to The Pedowitz Group Resource Center where we hope you find something interesting to read, watch and share.

  • Webinar: Create an Unfair Advantage: Better Opps. Shorter Sales Cycle. Increased win rate.29:55

    Webinar: Create an Unfair Advantage: Better Opps. Shorter Sales Cycle. Increased win rate.

    Watch Video
  • Is ABM Right For Your Organization? A Financial Services Point of View

    Is ABM Right For Your Organization? A Financial Services Point of View

    If your title even hints of marketing, chances are you have heard of account based marketing, a huge trend in the B2B marketing industry. Many marketing organizations are adding ABM to their marketing

    Read Article
  • From ESP to MAP

    From ESP to MAP

    What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).

    Read Publication
  • A Brief History of Salesforce Marketing Cloud

    A Brief History of Salesforce Marketing Cloud

    Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.

    Read Publication
  • Marketing TechTalk - Account-Based Marketing - 6sense27:49

    Marketing TechTalk - Account-Based Marketing - 6sense

    Watch Video
  • TechTalk Slides: Account-Based Marketing - 6sense

    TechTalk Slides: Account-Based Marketing - 6sense

    Read Publication
  • The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!

    Read Article
  • Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.

    Read Publication
  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

    Read Publication
  • Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

    Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

    Given the rise of running marketing as a strategic business unit, learn to speak the language of management. The language of income, expenses, and profits.

    Read Article
  • Quantifying the Customer Journey: Register for our July 17th Webinar!

    Quantifying the Customer Journey: Register for our July 17th Webinar!

    Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...

    Read Article
  • The Pedowitz Group: Connecting Marketing to Revenue

    The Pedowitz Group: Connecting Marketing to Revenue

    Read Publication
  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

    Read Article
  • Driving Value from Your Eloqua Investment

    Driving Value from Your Eloqua Investment

    Read Publication
  • Practical Guide to Getting Started With Marketo

    Practical Guide to Getting Started With Marketo

    Capitalize on your Marketo investment with this guide.

    Read Publication
  • Revenue Marketing Basics: It’s Time to Go Back to School

    Revenue Marketing Basics: It’s Time to Go Back to School

    Do you want your team to be Revenue Marketing Certified? Sign up for the Revenue Marketing Basics course to start your Revenue Marketing journey today!

    Read Article
  • Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.

    Read Publication
  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

    Watch Video
  • 5 Ways to Piss Off Sales During Lead Management Implementation

    5 Ways to Piss Off Sales During Lead Management Implementation

    Know these top 5 barriers by Sales teams during lead management implementation and how to avoid them.

    Read Publication
  • Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.

    Read Publication
  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.

    Read Publication
  • Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.

    Read Publication
  • Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.

    Read Publication
  • Creating an Unfair Advantage for Sales and Marketing

    Creating an Unfair Advantage for Sales and Marketing

    Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...

    Read Article
  • B2BMX 2020: A Slack Chat on Tips, Advice and Stories for Attendees

    B2BMX 2020: A Slack Chat on Tips, Advice and Stories for Attendees

    The post B2BMX 2020: A Slack Chat on Tips, Advice and Stories for Attendees appeared first on The Pedowitz Group.

    Read Article
  • Webinar Slides: Create an Unfair Advantage

    Webinar Slides: Create an Unfair Advantage

    Read Publication
  • 2020 B2B Marketing Predictions: New Ideas for Old, Tired Challenges

    2020 B2B Marketing Predictions: New Ideas for Old, Tired Challenges

    Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the...

    Read Article
  • 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

    Read Article
  • 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

    Read Article
  • Marketo Sky: What’s Next for the Design Studio?

    Marketo Sky: What’s Next for the Design Studio?

    In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. What does that leave? Updates for Database,...

    Read Article
  • Marketo Sky: What’s Next for the Design Studio?

    Marketo Sky: What’s Next for the Design Studio?

    In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. What does that leave? Updates for Database,...

    Read Article
  • Content Marketing is Dead28:29

    Content Marketing is Dead

    Watch Video
  • Webinar Slides: Content is Dead

    Webinar Slides: Content is Dead

    Read Publication
  • The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 201911:57

    The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019

    In our world change is accelerating and companies need to be prepared to take advantage of unexpected opportunities or adapt to changing industry and market conditions. An effective Revenue Operations

    Watch Video
  • Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 201914:19

    Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 2019

    I Helped Grow Drift from 0 to $10 Million+ In Less Than 700 Days Than 2 Years as a First time Marketing Leader: Here’s What I Wish I Had Known Before Starting In this session, Dave will reflect back

    Watch Video
  • The Critical Role of Marketing in a Growth Company | Noreen Allen at REVTalks 201916:41

    The Critical Role of Marketing in a Growth Company | Noreen Allen at REVTalks 2019

    Account Based Marketing has emerged as the cure-all, yet Marketing and Sales teams are struggling to scale their ABM efforts. Discover how simplifying the process and using an AI-powered ABM platform

    Watch Video
  • Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 201914:03

    Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

    B2B buying has evolved. Buyers are in control of the information flow, pace and preferred channel of communication, often resistant to engage until they have completed their own research and product c

    Watch Video
  • Marketing To The Enterprise | Maria Pergolino at REVTalks 201916:45

    Marketing To The Enterprise | Maria Pergolino at REVTalks 2019

    If you’re focused on selling to large companies you know that a good relationship with sales and ABM is just a small part of what is needed to create success. It takes alignment from every part of mar

    Watch Video
  • Jeff Pedowitz Introduces RevTalks during B2BMX6:13

    Jeff Pedowitz Introduces RevTalks during B2BMX

    What is RevTalks™? Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact. You’ll hear from 20+ speakers, each

    Watch Video
  • The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 201914:34

    The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 2019

    Talk about a supply and demand problem. Labor statistics indicate that the U.S. will face a shortage of 200,000 nurses by 2020, and Fastaff Travel Nursing is in the business of placing experienced nur

    Watch Video
  • REVTalks 2019 Highlight Reel1:01

    REVTalks 2019 Highlight Reel

    What is RevTalks™? Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact. You’ll hear from 20+ speakers, each

    Watch Video
  • REVTalks 2019 Highlight Reel0:31

    REVTalks 2019 Highlight Reel

    What is RevTalks™? Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact. You’ll hear from 20+ speakers, each

    Watch Video
  • REVTalks 2019 Highlight Reel0:31

    REVTalks 2019 Highlight Reel

    What is RevTalks™? Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact. You’ll hear from 20+ speakers, each

    Watch Video
  • loading
    Loading More...