Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.
Realize The Value Of Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining marketing operations’ value. To answer this, let’s discuss the elements you need to produce a world-class marketing...
Why The C-Suite Needs Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...
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The No-Frills Inbound Marketing Executive’s Primer
Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well … it’s (basically) true. New market dynamics, new tech, and new customer choices roll out almost...
Customer Experience: Nail The Small Details And Win
Pick your best product / service. Now, put yourself in your customer’s shoes: How easy it is to get what they need from you? That customer experience will make or break the sale … or the decision...
The Business Case For AEM: 4 Steps to Make a Winning Case For Migration
At this point, you’ve considered an Adobe Experience Manager (AEM) migration. You’ve evaluated the functionality of AEM and determined your company is ready for this transformation. Now, you need...
ABM Adoption Timeline and Readiness Checklist
Get these must-have graphics detailing what a true timeline for adoption of Account-Based Marketing looks like in high-performing companies ... and the enclosed checklist detailing if your company is
How To Drive More Predictable Revenue With Inbound Marketing
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing most marketing teams from hitting their bottom-line goals. They’re not collecting...
Don't Slack on Your Stack | Marketing Operations Observations from MarTech West 2019
The final video in a 4-part series about Debbie's observations from the 2019 MarTech West in San Jose in April. During this video, Debbie talks about the importance of knowing your Martech stack.
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It's Time to Re-Imagine Marketing | Marketing Operations Observations from MarTech West 2019
The first vlog in a 4-part series based on Debbie Qaqish's high-level observations from attending the 2019 MarTech West April 3-4th in San Jose.
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The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019
Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.
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Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...
Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
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How to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer...
The role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...
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Rise of the Marketing Operations Function Interactive White Paper
Find out how to digitally transform your B2B marketing operations with this interactive white paper.
Marketing Operations Interactive Assessment
Now you can easily gauge your marketing teams maturity by taking our easy assessment by utilizing the expertise of The Pedowitz Group and our experience with 1,200 organizations.
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Is your organization ready for a dedicated MO function?
Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. The post Is your organization...
Rent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
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Marketing Operations 2.0: Defining the New Organizational Structure
Debbie Qaqish provides insight into strategic MO structure and the skills these new MO roles require, including accountability, customer intimacy and digital transformation. The post Marketing...
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CMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software
On this episode of CMO Insights, Bob Canaway, CMO for Black Duck Software, talks with Jeff Pedowitz about the ever-changing landscape of marketing operations in today's digital economy. Bob also...