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Welcome to The Pedowitz Group Resource Center where we hope you find something interesting to read, watch and share.
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29:55Watch VideoWebinar: Create an Unfair Advantage: Better Opps. Shorter Sales Cycle. Increased win rate.
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Read ArticleIs ABM Right For Your Organization? A Financial Services Point of View
If your title even hints of marketing, chances are you have heard of account based marketing, a huge trend in the B2B marketing industry. Many marketing organizations are adding ABM to their marketing
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Read PublicationFrom ESP to MAP
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
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Read PublicationA Brief History of Salesforce Marketing Cloud
Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.
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27:49Watch VideoMarketing TechTalk - Account-Based Marketing - 6sense
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Read PublicationTechTalk Slides: Account-Based Marketing - 6sense
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Read ArticleThe Revenue Marketing Index 2019 Report: Why It’s So Important
The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!
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Read PublicationLead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1
You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.
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Read PublicationRise of the Strategic Marketing Operations Function
Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
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Read ArticleMarketing’s Pro Forma for Strategic Planning, Budgeting & Management
Given the rise of running marketing as a strategic business unit, learn to speak the language of management. The language of income, expenses, and profits.
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Read ArticleQuantifying the Customer Journey: Register for our July 17th Webinar!
Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...
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Read PublicationThe Pedowitz Group: Connecting Marketing to Revenue
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Read ArticleSteps to Operationalize and Streamline your Marketo Enablement
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
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Read PublicationDriving Value from Your Eloqua Investment
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Read PublicationPractical Guide to Getting Started With Marketo
Capitalize on your Marketo investment with this guide.
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Read ArticleRevenue Marketing Basics: It’s Time to Go Back to School
Do you want your team to be Revenue Marketing Certified? Sign up for the Revenue Marketing Basics course to start your Revenue Marketing journey today!
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Read PublicationData Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2
This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.
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28:19Watch VideoWho Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
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Read Publication
5 Ways to Piss Off Sales During Lead Management Implementation
Know these top 5 barriers by Sales teams during lead management implementation and how to avoid them.
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Read PublicationCampaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3
This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.
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Read Publication
Marketing Automation Buying Guide Checklist
Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
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Read PublicationContent Development Process and Content Chaos: Marketing Operations eBook Part 4
This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.
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Read PublicationReporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5
In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.
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Read ArticleCreating an Unfair Advantage for Sales and Marketing
Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...
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Read ArticleB2BMX 2020: A Slack Chat on Tips, Advice and Stories for Attendees
The post B2BMX 2020: A Slack Chat on Tips, Advice and Stories for Attendees appeared first on The Pedowitz Group.
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Read PublicationWebinar Slides: Create an Unfair Advantage
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Read Article2020 B2B Marketing Predictions: New Ideas for Old, Tired Challenges
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the...
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Read Article3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...
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Read Article3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...
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Read ArticleMarketo Sky: What’s Next for the Design Studio?
In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. What does that leave? Updates for Database,...
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Read ArticleMarketo Sky: What’s Next for the Design Studio?
In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel, Search Tool, and Marketing Activities. What does that leave? Updates for Database,...
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28:29Watch VideoContent Marketing is Dead
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Read PublicationWebinar Slides: Content is Dead
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11:57Watch VideoThe Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019
In our world change is accelerating and companies need to be prepared to take advantage of unexpected opportunities or adapt to changing industry and market conditions. An effective Revenue Operations
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14:19Watch VideoLessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 2019
I Helped Grow Drift from 0 to $10 Million+ In Less Than 700 Days Than 2 Years as a First time Marketing Leader: Here’s What I Wish I Had Known Before Starting In this session, Dave will reflect back
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16:41Watch VideoThe Critical Role of Marketing in a Growth Company | Noreen Allen at REVTalks 2019
Account Based Marketing has emerged as the cure-all, yet Marketing and Sales teams are struggling to scale their ABM efforts. Discover how simplifying the process and using an AI-powered ABM platform
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14:03Watch VideoCalling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019
B2B buying has evolved. Buyers are in control of the information flow, pace and preferred channel of communication, often resistant to engage until they have completed their own research and product c
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16:45Watch VideoMarketing To The Enterprise | Maria Pergolino at REVTalks 2019
If you’re focused on selling to large companies you know that a good relationship with sales and ABM is just a small part of what is needed to create success. It takes alignment from every part of mar
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6:13Watch VideoJeff Pedowitz Introduces RevTalks during B2BMX
What is RevTalks™? Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact. You’ll hear from 20+ speakers, each
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14:34Watch VideoThe Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 2019
Talk about a supply and demand problem. Labor statistics indicate that the U.S. will face a shortage of 200,000 nurses by 2020, and Fastaff Travel Nursing is in the business of placing experienced nur
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1:01Watch VideoREVTalks 2019 Highlight Reel
What is RevTalks™? Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact. You’ll hear from 20+ speakers, each
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0:31Watch VideoREVTalks 2019 Highlight Reel
What is RevTalks™? Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact. You’ll hear from 20+ speakers, each
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0:31Watch VideoREVTalks 2019 Highlight Reel
What is RevTalks™? Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who were able to make a revenue impact. You’ll hear from 20+ speakers, each
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