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Welcome to The Pedowitz Group Resource Center where we hope you find something interesting to read, watch and share.

  • Is ABM Right For Your Organization? A Financial Services Point of View

    Is ABM Right For Your Organization? A Financial Services Point of View

    If your title even hints of marketing, chances are you have heard of account based marketing, a huge trend in the B2B marketing industry. Many marketing organizations are adding ABM to their marketing

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  • From ESP to MAP

    From ESP to MAP

    What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).

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  • A Brief History of Salesforce Marketing Cloud

    A Brief History of Salesforce Marketing Cloud

    Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.

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  • Marketing TechTalk - Account-Based Marketing - 6sense27:49

    Marketing TechTalk - Account-Based Marketing - 6sense

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  • TechTalk Slides: Account-Based Marketing - 6sense

    TechTalk Slides: Account-Based Marketing - 6sense

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  • The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!

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  • Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.

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  • The Rise of the Strategic Marketing Operations Function22:48

    The Rise of the Strategic Marketing Operations Function

    Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

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  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

    Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

    Given the rise of running marketing as a strategic business unit, learn to speak the language of management. The language of income, expenses, and profits.

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  • Quantifying the Customer Journey: Register for our July 17th Webinar!

    Quantifying the Customer Journey: Register for our July 17th Webinar!

    Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...

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  • The Pedowitz Group: Connecting Marketing to Revenue

    The Pedowitz Group: Connecting Marketing to Revenue

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  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

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  • Driving Value from Your Eloqua Investment

    Driving Value from Your Eloqua Investment

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  • Practical Guide to Getting Started With Marketo

    Practical Guide to Getting Started With Marketo

    Capitalize on your Marketo investment with this guide.

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  • Revenue Marketing Basics: It’s Time to Go Back to School

    Revenue Marketing Basics: It’s Time to Go Back to School

    Do you want your team to be Revenue Marketing Certified? Sign up for the Revenue Marketing Basics course to start your Revenue Marketing journey today!

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  • Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.

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  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • 5 Ways to Piss Off Sales During Lead Management Implementation

    5 Ways to Piss Off Sales During Lead Management Implementation

    Know these top 5 barriers by Sales teams during lead management implementation and how to avoid them.

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  • Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.

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  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.

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  • Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.

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  • Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.

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  • Rackspace Customer Experience - Lauren Madrid1:21

    Rackspace Customer Experience - Lauren Madrid

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  • Not Another Article About Outsourcing Marketing

    Not Another Article About Outsourcing Marketing

    Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or...

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  • Marketo Adoption

    Marketo Adoption

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  • SFMC Permissions and Security

    SFMC Permissions and Security

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  • Salesforce Marketing Cloud Implementation eBook

    Salesforce Marketing Cloud Implementation eBook

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  • 7 New Must-See Marketing Activities Features: The Marketo Sky Blog Series

    7 New Must-See Marketing Activities Features: The Marketo Sky Blog Series

    You’re already building the foundation for your success in Marketo Sky. In our first two Marketo Sky Blogs (An Introduction to the New Marketo and How to Use Marketo Sky’s New Search Tool), we...

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  • Improve Communications Governance in Your Financial Services Organization

    Improve Communications Governance in Your Financial Services Organization

    If your role at a financial services company even hints of marketing, there is a good that chance governance of digital communications is on your radar.

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  • Will AI Make Financial Services Marketing Obsolete?

    Will AI Make Financial Services Marketing Obsolete?

    With the rate Artificial Intelligence is advancing, it’s probable there will be no need for marketing in Financial Services within the next two decades. Let’s unpack that potentiality together, shall

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  • Landing Page Best Practices for Your Financial Services Firm

    Landing Page Best Practices for Your Financial Services Firm

    ding Page Best Practices for Your Financial Services Firm Financial services are not an impulse buy. Prospects need to be guided to resources that assist them in making the correct decision. That’s wh

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  • 5 SFMC Hacks You Didn't Know You Needed

    5 SFMC Hacks You Didn't Know You Needed

    5 Salesforce Marketing Cloud AMPscripts hacks to make your life easier.

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  • MAP vs ESP Infographic

    MAP vs ESP Infographic

    Marketing Automation Platforms vs Email Service Providers...Which will help you streamline, automate and measure your marketing efforts?

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  • What to Expect When You’re Expecting a Migration to MAP

    What to Expect When You’re Expecting a Migration to MAP

    Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you...

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  • 4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers

    4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers

    Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole different breed of marketing automation platform (MAP).  To understand what makes Salesforce...

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  • How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4

    How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4

    As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead...

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  • How To Be Best Friends With Your Salesforce Administrator

    How To Be Best Friends With Your Salesforce Administrator

    As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...

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  • Salesforce Marketing Cloud & Automated Customer Experiences

    Salesforce Marketing Cloud & Automated Customer Experiences

    Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and...

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  • How To Use Marketo Sky’s New Search Tool: The Marketo Sky Blog Series

    How To Use Marketo Sky’s New Search Tool: The Marketo Sky Blog Series

    Using Marketo Sky and wondering how to use the new search tool? The Marketo Sky search tool has received a complete overhaul - learn how to access it, how it affects different workspaces and how...

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  • When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

    Lorena Harris' 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level.

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  • An Introduction to the New Marketo: The Marketo Sky Blog Series

    An Introduction to the New Marketo: The Marketo Sky Blog Series

    In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky.

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  • REVTalks Masters: Ruben Varela

    REVTalks Masters: Ruben Varela

    In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

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