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Welcome to The Pedowitz Group Resource Center where we hope you find something interesting to read, watch and share.

  • Webinar: Create an Unfair Advantage: Better Opps. Shorter Sales Cycle. Increased win rate.29:55

    Webinar: Create an Unfair Advantage: Better Opps. Shorter Sales Cycle. Increased win rate.

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  • Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 201914:19

    Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 2019

    I Helped Grow Drift from 0 to $10 Million+ In Less Than 700 Days Than 2 Years as a First time Marketing Leader: Here’s What I Wish I Had Known Before Starting In this session, Dave will reflect back

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  • Is ABM Right For Your Organization? A Financial Services Point of View

    Is ABM Right For Your Organization? A Financial Services Point of View

    If your title even hints of marketing, chances are you have heard of account based marketing, a huge trend in the B2B marketing industry. Many marketing organizations are adding ABM to their marketing

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  • From ESP to MAP

    From ESP to MAP

    What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).

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  • A Brief History of Salesforce Marketing Cloud

    A Brief History of Salesforce Marketing Cloud

    Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.

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  • Marketing TechTalk - Account-Based Marketing - 6sense27:49

    Marketing TechTalk - Account-Based Marketing - 6sense

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  • TechTalk Slides: Account-Based Marketing - 6sense

    TechTalk Slides: Account-Based Marketing - 6sense

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  • The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!

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  • Marketo/Salesforce Integration: It’s Easy Because It’s Hard

    Marketo/Salesforce Integration: It’s Easy Because It’s Hard

    Setting up a Marketo/Salesforce integration is easy - if you do the hard, careful planning beforehand. Pay attention in the planning phase and your integration will go smoothly.

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  • Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

    You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we review the lead management process and pitfalls to avoid.

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  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

    Marketing’s Pro Forma for Strategic Planning, Budgeting & Management

    Given the rise of running marketing as a strategic business unit, learn to speak the language of management. The language of income, expenses, and profits.

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  • Quantifying the Customer Journey: Register for our July 17th Webinar!

    Quantifying the Customer Journey: Register for our July 17th Webinar!

    Debbie Qaqish breaks down the three challenges to successfully operationalizing and measuring the results of your customer journey. Get a head start here and then register for our webinar...

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  • The Pedowitz Group: Connecting Marketing to Revenue

    The Pedowitz Group: Connecting Marketing to Revenue

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  • Steps to Operationalize and Streamline your Marketo Enablement

    Steps to Operationalize and Streamline your Marketo Enablement

    This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.

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  • Practical Guide to Getting Started With Marketo

    Practical Guide to Getting Started With Marketo

    Capitalize on your Marketo investment with this guide.

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  • The Role of Marketing For Manufacturers15:32

    The Role of Marketing For Manufacturers

    Watch this video to learn how industrial manufacturers can use marketing as a differentiator.

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  • Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    Data Operations Processes and How to Accelerate Your Revenue Marketing Journey: Marketing Operations eBook Part 2

    This ebook contains data operations processes and how to accelerate your revenue marketing journey. It also address data challenges and break them down into simple goals.

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...

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  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • 5 Reasons Manufacturing Should Embrace Digital Transformation

    5 Reasons Manufacturing Should Embrace Digital Transformation

    Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to...

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  • Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    Campaign Development Process and Creating Flawless Campaigns: Marketing Operations eBook Part 3

    This campaign development ebook provides tips and tricks to creating flawless campaigns and discusses strategic roles involved in launching and maintaining high performing campaigns.

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  • The Evolution of Customer Engagement and What it Means for Manufacturers58:31

    The Evolution of Customer Engagement and What it Means for Manufacturers

    Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.

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  • Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    Content Development Process and Content Chaos: Marketing Operations eBook Part 4

    This ebook covers the content development process. Controlling the chaos is key. We provide guidelines to spending your content budget wisely in order to avoid content chaos.

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  • Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    Reporting and Analytics Processes and Becoming a 3D Organization: Marketing Operations eBook Part 5

    In part 5 we discuss reporting and analytics and what it means to be a 3D organization. We cover 6 steps to building a results reporting function in marketing operations and much more.

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  • Digital Marketing for Manufacturers - Point of View

    Digital Marketing for Manufacturers - Point of View

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  • 18 Insanely Relatable (and Funny!) #WorkFromHome Tweets

    18 Insanely Relatable (and Funny!) #WorkFromHome Tweets

    With an unprecedented number of employees, all at the same time, working remotely for the first time during the COVID-19 pandemic, the internet has been ablaze with articles full of advice, tips...

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  • 18 Insanely Relatable (and Funny!) #WorkFromHome Tweets

    18 Insanely Relatable (and Funny!) #WorkFromHome Tweets

    With an unprecedented number of employees, all at the same time, working remotely for the first time during the COVID-19 pandemic, the internet has been ablaze with articles full of advice, tips...

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  • Going Digital in the Midst of COVID-19

    Going Digital in the Midst of COVID-19

    The post Going Digital in the Midst of COVID-19 appeared first on The Pedowitz Group.

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  • Going Digital in the Midst of COVID-19

    Going Digital in the Midst of COVID-19

    The post Going Digital in the Midst of COVID-19 appeared first on The Pedowitz Group.

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  • Lead Management Conclusions and Wrap-Up5:14

    Lead Management Conclusions and Wrap-Up

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  • Lead Management Processing, Routing, and Scoring19:32

    Lead Management Processing, Routing, and Scoring

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  • Lead Management Definitions / Statuses Defined18:41

    Lead Management Definitions / Statuses Defined

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  • TPG One: Lead and Customer Management Introduction15:32

    TPG One: Lead and Customer Management Introduction

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  • A Note to Our Customers About COVID-19

    A Note to Our Customers About COVID-19

    A message from Jeff Pedowitz, CEO and President of The Pedowitz Group Given the quickly shifting landscape, we are all trying to navigate, I want to take a moment to communicate how The Pedowitz...

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  • A Note to Our Customers About COVID-19

    A Note to Our Customers About COVID-19

    A message from Jeff Pedowitz, CEO and President of The Pedowitz Group Given the quickly shifting landscape, we are all trying to navigate, I want to take a moment to communicate how The Pedowitz...

    Read Article
  • A Note to Our Customers About COVID-19

    A Note to Our Customers About COVID-19

    A message from Jeff Pedowitz, CEO and President of The Pedowitz Group Given the quickly shifting landscape, we are all trying to navigate, I want to take a moment to communicate how The Pedowitz...

    Read Article
  • Adobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?

    Adobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?

    In January of this year, Adobe announced the availability of Adobe Experience Manager (AEM) as a Cloud Service. This highly-anticipated announcement could mean a lot of change for marketers...

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  • Adobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?

    Adobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?

    In January of this year, Adobe announced the availability of Adobe Experience Manager (AEM) as a Cloud Service. This highly-anticipated announcement could mean a lot of change for marketers...

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  • A Massive List of Marketing Acronyms

    A Massive List of Marketing Acronyms

    Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing...

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  • A Massive List of Marketing Acronyms

    A Massive List of Marketing Acronyms

    Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing...

    Read Article
  • Creating an Unfair Advantage for Sales and Marketing

    Creating an Unfair Advantage for Sales and Marketing

    Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...

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  • Creating an Unfair Advantage for Sales and Marketing

    Creating an Unfair Advantage for Sales and Marketing

    Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...

    Read Article
  • B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees

    B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees

    The post B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees appeared first on The Pedowitz Group.

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  • B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees

    B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees

    The post B2BMX: A Slack Chat on Tips, Advice and Stories for Attendees appeared first on The Pedowitz Group.

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