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Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.

  • The Customer Retention Program You Can’t Afford To Ignore

    The Customer Retention Program You Can’t Afford To Ignore

    “The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb  Even customers we know “like the back of our hand” will change over time. Too often,...

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  • Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 201914:03

    Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

    Conant discusses how B2B buying has evolved and how marketers can keep up with the shifting landscape.

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  • Creating an Unfair Advantage for Sales and Marketing

    Creating an Unfair Advantage for Sales and Marketing

    Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...

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  • Marketing To The Enterprise | Maria Pergolino at REVTalks 201916:45

    Marketing To The Enterprise | Maria Pergolino at REVTalks 2019

    A good relationship with sales and ABM is just a small part of what is needed to create success. This video covers strategy, tactics, and tools to not only win new deals, but expand current ones too.

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  • Lead Management Part 1 - Introduction15:32

    Lead Management Part 1 - Introduction

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  • REVTalks Masters: Ruben Varela

    REVTalks Masters: Ruben Varela

    In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue...

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  • REVTalks Masters: Elle Woulfe

    REVTalks Masters: Elle Woulfe

    In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue...

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  • Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More

    Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More

    With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...

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  • CMO Insights: Sterling Snow, SVP of Revenue, Divvy

    CMO Insights: Sterling Snow, SVP of Revenue, Divvy

    In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product...

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  • Why Capabilities Trump Skills in Digital Transformation

    Why Capabilities Trump Skills in Digital Transformation

    Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively. The post Why...

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  • How to Become Customer-Centric in a Product-Centric World Workshop Overview

    How to Become Customer-Centric in a Product-Centric World Workshop Overview

    Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline and plan to operationalize the shift to customer centricity. The post How to Become Customer-Centric in a...

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  • Adobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?

    Adobe Experience Manager (AEM) as a Cloud Service: What’s it mean for marketers?

    In January of this year, Adobe announced the availability of Adobe Experience Manager (AEM) as a Cloud Service. This highly-anticipated announcement could mean a lot of change for marketers...

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  • Marketing ops is critical to the success of lead management

    Marketing ops is critical to the success of lead management

    Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...

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  • Marketo-Salesforce Integrations: Troubleshooting Your Instance

    Marketo-Salesforce Integrations: Troubleshooting Your Instance

    Integrating Marketo and Salesforce is not a "once and done" action. You must continually work to maintain sync between the two platforms. Let's look at troubleshooting your Marketo-Salesforce...

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  • How to Quantify the Customer Journey (On-Demand Webinar)

    How to Quantify the Customer Journey (On-Demand Webinar)

    The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to...

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  • The Rise of the Strategic Marketing Operations Function22:48

    The Rise of the Strategic Marketing Operations Function

    Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

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  • 9 Myths About Marketing Automation

    9 Myths About Marketing Automation

    Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this...

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  • The Revenue Marketing Assessment

    The Revenue Marketing Assessment

    The Revenue Marketing Assessment allows you to gauge your marketing team’s maturity in relation to key attributes defined by The Pedowitz Group.

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  • What Makes the Ultimate Sales Qualified Lead (SQL)?

    What Makes the Ultimate Sales Qualified Lead (SQL)?

    Lead management starts with a unified definition of a sales ready lead. This definition brings Marketing and Sales into alignment and leads to higher quality leads for Sales. The post What Makes...

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