Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.
COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re stuck in an alternate universe with unknown rules, dizzying changes, and...
7 Inbound Marketing Questions You Should Always Be Able To Answer
If your inbound marketing campaign isn’t hitting bottom-line goals, can you pinpoint where or why it’s failing? Most B2B marketing teams can’t. There’s no doubt – inbound for corporations and...
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Build A Revenue Marketing COE
Learn how to build a marketing operation that's revenue and customer-focused, from team structure to job descriptions, executive must-knows to internal processes.
4 inbound marketing mistakes that tank lead generation results (and what to do instead)
“We’re spending the same amount on inbound ads, but we’re getting less and less leads every year.” Sound familiar? According to Hubspot, 63% of B2B companies say driving traffic and leads is...
7 Key Stages For Successful Lead Management
Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!
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4 Reasons Your Company Isn’t Ready For Account-Based Marketing
Account-Based Marketing (ABM) is not as simple as it sounds. The concept is simple enough, but executing it requires a lot of foundational building blocks to be in place – which is why ABM...
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How Much Tech Do You Really Need For Account-Based Marketing?
100+ Customer Experience Stats That Prove CX is Good Business
Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern marketing. Companies claim they want...
Eloqua / SFDC Native Integration Ends Early 2021. Are You Ready?
We don’t mean to sound too dramatic … but time is running out. Oracle is ending support for their ”native” Program Builder Eloqua-Salesforce integration as of February 1, 2021. This deadline is...
What is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...
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Who Owns the Customer Journey?
Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your...
B2B Marketing Attribution: When Are You Ready For A Robust Solution?
Multi-touch attribution is an increasingly important part of the B2B marketing stack. The ability to measure ROI of all marketing channels to derive insights that can guide future strategy is...
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The Customer Retention Program You Can’t Afford To Ignore
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we know “like the back of our hand” will change over time. Too often,...
Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More
With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...
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28 bad marketing automation habits
Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It's my job to get you, the client, to STOP. The post 28 bad marketing automation...
3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...
- What's Missing?
The Marketing Hunger Games (B2BSMX 2020, REVTalks)
Join TPG's Melissa Cales and Caleb Rule as they discuss an "on the ground" view of adapting to marketing when everything's against you and you feel like tribute. With a few Hunger Games GIFs included
Salesforce and Marketo: 3 Key Areas for Successful Integration
Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing...
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I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw.
There’s a lot of large companies in the United States alone. Over 20,000 employ 500+ employees, per the US Census Bureau’s latest available data. After reading more into Google’s Core Web Vitals,...
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Pardot Glossary: Every Term You Need To Know
New to Pardot, or marketing automation as a whole? Whatever the case may be, overcoming the language barrier is step one to success in any marketing platform. After all, how can you navigate...