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Welcome to The Pedowitz Group's Resource Center! We hope you find something interesting to read, watch, and share.
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Read ArticleHow To Embrace Revenue Operations
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real...
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Read ArticleLet’s Talk About Revenue Growth Through Digital Transformation
Business trends come and go. When buzzworthy concepts are pounded into our collective conscience like a jackhammer – whether it’s “business agility” or “the new normal” – it’s easy to brush them...
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27:22Watch Video$25 Billion and Counting: How to Disrupt the Marketing Status Quo
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Read ArticleRealize More Value From Your Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...
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Read Article5 Key Ways Revenue Operations Makes A Difference
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable...
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Read ArticleThe role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...
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Read ArticleIs your organization ready for a dedicated MO function?
Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. The post Is your organization...
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Read ArticleRent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
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Read ArticleWhat’s in a (ABM) Name? Call It This Instead.
My Account Based Marketing (ABM) clients often question why I invite both Marketing and Business Development teams to participate in strategy development sessions. Based on the name, it sounds...
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Read ArticleRevenue Growth In Mergers and Acquisitions
The post Revenue Growth In Mergers and Acquisitions appeared first on The Pedowitz Group.
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Read ArticleYour Ticket To More Revenue
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Read ArticleConsidering an AEM Migration? Here’s What Marketing and IT Need to Know
Adobe Experience Manager (AEM) is a powerful content and digital asset management system. Many enterprise and corporate organizations consider migrating to AEM when: They’re using a system like...
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Read ArticleExamining The Debate Of Ungating vs. Gating Content
There are many topics that drive passion among marketers. The debate over gating vs. ungating content may be one that brings out stronger opinions. If you peruse marketing LinkedIn, you’ll see...
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Read ArticleCan chatbots actually HELP users?
Few topics of discussion on LinkedIn tend to have 100% agreement … but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin...
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Read ArticleMarketing operations as the agent of change
Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. The post Marketing operations as the agent of change appeared first on...
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Read ArticleWhat is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...
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Read ArticleHow to build a marketing operations organization out of chaos
Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track. The post How to build a...
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Read ArticleCookie Cutter: Achieving Marketing Success in a (Third-Party) Cookieless World
The announcement of Google Chrome eliminating third-party cookies as part of their privacy sandbox initiative might have been the second biggest disruptor to the digital landscape in recent memory...
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Read ArticleF The Funnel : Upgrade Your Revenue Model For Today's Business
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Read ArticleFrom Backroom To Boardroom : Dr. Debbie Qaqish's Book Tells You How
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Read ArticlePut Marketing’s Best Foot Foward
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20:03Watch VideoDiversity & Inclusion Winning Tactics | ReAnnita Latham
TPG's ReAnnita Latham joins Dr. Debbie for a candid conversation about practical measures companies can take to diversify their staff and provide opportunities to under-served talent. As program ad
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Read ArticleMarketing At The Crossroads: Backroom Button Pushers Or Boardroom Influencers?
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Read ArticleCustomer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...
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