Revenue Marketing Resources
Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.
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CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies
In this episode of CMO Insights, Jeff sits down with Debbie Umbach, VP of Marketing, BitSight Technologies. They talk about demand
CMO Insights: Gaidar Magdanurov, CMO of Acronis
In this episode of CMO Insights, Jeff sits down with Gaidar Magdanurov, CMO of Acronis. They discuss the complexities of being a marketer
Why Capabilities Trump Skills in Digital Transformation
Kevin Joyce dives into Digital Transformation by taking a look at all of the marketing capabilities a marketing team needs to acquire in order to
CMO Insights: Michelle Huff, CMO, UserTesting
In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey
CMO Insights: Megan Lueders, CMO of Zenoss
In this episode of CMO Insights, Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM
CMO Insights: Thomas Been, CMO, TIBCO
In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses
CMO Insights: Mark Floisand, CMO at Coveo
Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing
CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Nnamdi Nwoke, Head of Demand Generation at GreenSky. They discuss the role of the everyday marketer
CMO Insights: Peter Smails, CMO of Imanis Data
In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness
CMO Insights: Dana Poleg, VP of Marketing, Kaltura
In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest
CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba
In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well
CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation
In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation