CMO Insights: How to build apps without code | Stephanie Cox, VP Sales and Marketing, Lumavate

In this episode of CMO Insights, Jeff sits down with Stephanie Cox, VP Sales & Marketing, Lumavate. Jeff and Stephanie talk about how marketers are using the app to engage external and internal customers, how mobile lead the way to Stephanie's career growth, lessons learned, sales and marketing teams working together, attribution and advise for others. "There's a lot of ways to say the same message using different words that fit someone's personality better." - Stephanie Cox " As Elsa says, Let it go." - Stephanie Cox For more strategies, advice, and feedback from top marketing executives, check out our CMO Insights hub at https://resources.pedowitzgroup.com/y... - Inside the Interview - 00:00 - Intro 00:32 - Stephanie tells us about Lumavate 01:08 - How companies use the Lumavate platform= B2B, B2C, B2B2C 01:59 - What are some ways marketers are using the app to engage customers? 03:51 - How Stephanie's mobile experience prepared her for this role 05:23 - What are some of the biggest lessons you've learned? 07:30 - What are some of the advantages and disadvantages of a single (sales and marketing) team rolling up to and owner 10:07 - Leadership and mentoring others is fulfilling and hard 11:32 - What advise would you give your younger self? 13:40 - If you do great work, no-one tells you to start asking for permission! 14:23 - What to measure and not to measure; Attribution and the big picture 17:28 - What's your advice for others Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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