CMO Insights: Sal Patalano, Chief Revenue Officer for Lenovo Software

October 22, 2018

Jeff Pedowitz talks with Sal Patalano, Chief Revenue Officer for Lenovo Software. Sal shares how Lenovo defines his unique role as CRO and how the areas of marketing, sales and customer success are intertwined as part his responsibilities.

 

About Sal Patalano

Sal began his career as Associate Director at the University of Miami (Florida) where he co-founded the Microcomputer Institute in the School of Continuing Studies. As a serial entrepreneur he founded his first IT company, which focused on developing and publishing software for Apple's revolutionary Macintosh personal computer in 1983.  After selling that company in 1988, he spent time as a consultant within the software distribution industry.  Starting in 1990 Sal co-founded the first of several IT companies focused exclusively on the resale and integration of IBM software. Coinciding with IBM's formation of Software Group in the mid-90's, he went on to build, lead and sell a succession of successful system integration businesses prior to joining IBM as a professional hire in 2007.  As a worldwide Vice President he held various roles, including head of software channel transformation.  In 2014 he joined CA Technologies as VP Global Channel Marketing.  In his current role as Chief Revenue Officer for Lenovo Software he is responsible for global sales and marketing, customer success and channel revenue. 

An avid wine collector, athlete, author, amateur musician, and classic car buff, he lives life to the fullest under the beautiful skies of North Carolina.

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