In this episode of CMO Insights, Ron McMurtrie, Chief Marketing Officer at Sage, expounds on the challenges of handling 28 different markets and more than 3 million customers in a global organization and discusses unifying the digital MarTech stack.
About Ron McMurtrie
In his role with Sage, McMurtrie drives the strategic direction of customer marketing, overseeing key functional areas for new customer acquisition, building customers for life, and advancing Sage's Cloud strategy.
Before joining Sage, McMurtrie was global Chief Marketing Officer at Recall, a global information management company. In his role, McMurtrie was responsible for the company’s day-to-day operations, specifically in the areas of client services, marketing, product management, and product development.
Previously, McMurtrie spent years serving executive roles that include Group President, Chief Marketing Officer, and Senior Vice President for Marketing for brands such as VCE, a joint venture between Cisco, EMC, and VMware, First Data, Verizon and MCI. McMurtrie is a multi-dimensional leader with P&L and personnel responsibility spanning direct sales, marketing, enterprise consulting and professional services in private and public sector markets.