Part 1: Revenue Marketing Center of Excellence – Introduction

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

The Marketing Operations role is evolving and transforming B2B marketing organizations.

Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.

The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group

In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.

In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.

The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.