The Rise of the Strategic Marketing Operations Function

Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.

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How to Overcome 3 Major Challenges with Strategic Marketing Operations
How to Overcome 3 Major Challenges with Strategic Marketing Operations

CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in dig...

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Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization
Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization

Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages o...