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Zoetis International Streamlining Global Marketing Operations Case Study

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Zoetis Case Study 3 The Pedowitz Group | pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer The Pedowitz Group – Connecting Marketing to Revenue ™ The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in Marketing Technology, demand generation and marketing operations. We believe that marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. roughly 40 markets are now enabled with the Marketo/SFDC stack. Nearly 20 workspaces all reside within one instance, efficiently meeting customer service goals while offering premium service to clients. Lessons Learned By rolling out Marketo with the help of TPG, Zoetis was able to develop a new culture of revenue marketing throughout the organization in less than a year. As a result of the solution, in the first 12 months, Zoetis has reduced campaign costs by up to 24% with a 20% incremental growth vs. traditional channels in focus markets. Through established training and pilot campaigns, Zoetis has proven how impactful the Marketo solution can be in generating new leads, growing sales, and reducing costs across multiple markets and channels. Moving forward, TPG will continue to help Zoetis with adoption of the current tools and processes across their key markets globally. "Marketo Marketing Automation is more than a software platform, it is a digital cultural transformation success tool. What Stephen Cockburn, our partners TPG and the International team have been able to do, is not just expand the platform in record time, but change a Marketing culture so we can connect with our customers in a more timely, efficient and personalised way which helps them succeed in their businesses and the healthcare of animals." Ed Stening, International Head of Digital, Zoetis

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