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Marketing Operations Leader Guide to Strategic Planning Budgeting and Management

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The Pedowitz Group | pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management (SPB&M) 25 The Pedowitz Group | pedowitzgroup.com | Call us at 855-REV-MKTG | @revenuemarketer Next steps So, after reading this entire white paper, what are appropriate next steps? Clearly the answer depends on where you are on your own journey. In general, here is a set of next steps that will accelerate your adoption of the SPB&M process. 1. Win together and lose together. The SPB&M process is a team sport so get ready to move out of your silo. 2. Invest in the right toolset. Without the right technology, you will not be able to fully operationalize the SPB&M process. 3. Ensure KPI ownership at every level of marketing and ensure KPIs are aligned across stakeholder groups. 4. Create visibility and transparency to performance metrics with dashboards. 5. Govern the process like an investment advisor. Your job is to optimize the plan and the budget spend. 6. Finally, as an MO leader, embrace the opportunity to lead – it's your time to shine. About Allocadia Allocadia helps marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Our customers include Juniper Networks, VMware, Arc'teryx, and Charles Schwab, and we partner with market leaders including IBM, Oracle, Workfront and Marketo. About The Pedowitz Group – Connecting Marketing to Revenue ™ The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit pedowitzgroup.com, call us at 855-REV-MKTG or visit Revenue Marketer blog.

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