These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.
CMO Insights: Martin Mongiello, CMO and GM, The US Presidential Services Center
Jeff Pedowitz talks with Martin Mongiello, CMO and GM of The US Presidential Services Center about the importance of building true relationships with customers, why it's a mistake to go all digital an
CMO Insights: Lisa Agono, CMO, Ensono
In this episode of CMO Insights, Jeff Pedowitz sits down with Lisa Agono (CMO of Ensono) to talk about transitions, building a sales/marketing engine from the ground up and the next big trend in marke
CMO Insights: Steven Bonacorsi, President of International Standard for Lean Six Sigma
Jeff Pedowitz sits down with Steven Bonacorsi, Founder of the Lean Six Sigma Group, to discuss the history and growth of Lean Six Sigma as it evolved with smart phones and social networks.
CMO Insights: Michele Chambers, former CMO, Anaconda
CEO of TPG Jeff Pedowitz talks with Michele Chambers, former CMO of Anaconda, about optimizing the customer journey, creating content strategies that align with the customer journey and using MarTech
CMO Insights: Kyle Lacy, VP of Marketing, Lessonly
TPG CEO Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly, to discuss strategic priorities in the customer journey, positioning and messaging in the market, and remaining agile in th
CMO Insights: Mandira Mehra, CMO, MRI Software
Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. They talk about how to manage rapid growth, reposition brand and identity, and embrace change in order to leverage greater growth in th
CMO Insights: Ardath Albee, CEO, Marketing Interactions
Jeff Pedowitz and Ardath Albee, CEO of Marketing Interactions, discuss texting - a new trend for 2018 - and how it contributes to big data. They also talk about account based marketing and discuss the
CMO Insights: Cynthia Gumbert, SVP of Marketing and Analytics, Quick Base
Jeff Pedowitz sits down with Cynthia Gumbert, SVP of Marketing and Analytics at QuickBase, to talk about the transitions and rapid growth QuickBase is experiencing since leaving Intuit. They also disc
CMO Insights: B2B Marketing Exchange Panel Discussion
At the 2018 B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for 2018 and b
CMO Insights: Alexandra Shapiro, CMO
TPG's Jeff Pedowitz sits down with Alexandra Shapiro, CMO for BigCommerce to talk about driving the customer experience from the viewpoint of marketing.
CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch
Jeanne Hopkins, Executive VP and CMO for Ipswitch joins Jeff Pedowitz on this episode of CMO Insights to share her insights on the current and future state of the CMO role.
CMO Insights: Greg Gibbons, Senior Vice President, Communications, Siemens Corporation
Greg Gibbons, CMO of Siemens, provides insight into the challenges of supporting marketing initiatives across a a diverse range of business units.
CMO Insights: Rand Fishkin, CEO & Co-Founder & Wizard of Moz
Tune into this episode of CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate th
CMO Insights: Suzanne Sawyer, Vice President and Chief Marketing Officer, Penn Medicine
Jeff Pedowitz sits down with Suzanne Sawyer, VP and CMO for Penn Health Systems, to discuss the challenges and opportunities of a long-standing brand in today's technology driven marketing industry.
CMO Insights: Ryan Hollenbeck, Senior Vice President of Global Marketing, Verint Systems
Ryan Hollenbeck, Senior VP of Global Marketing for Verint Systems, shares the many changes he has experienced in his over 20 years as a senior marketing professional.
CMO Insights: David Lewis, CEO of DemandGen
Jeff Pedowitz talks with David Lewis, CEO of DemandGen about the challenges of data integrity and how marketing's role across the entire funnel has changed over the years.
CMO Insights: Stephanie Meyer, CMO, Connecture
Stephanie Meyer, CMO of Connecture joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of a clean database.
CMO Insights: Peg Miller, VP of Marketing, Tax Guard
Peg Miller, Vice President of Marketing for Tax Guard, talks with Jeff Pedowitz about how small tweaks to how they operate their marketing functions has increased conversions and decreased time the sa
CMO Insights: Jason Katz, Vice President of App and Digital Marketing, Houghton Mifflin Harcourt
In this episode, Jeff Pedowitz talks with Jason Katz, VP of App and Digital Marketing for Houghton Mifflin Harcourt. Jeff talks about the challenge of multiple OTT platforms while still building a rev
CMO Insights: Ana Perez, Vice President of Marketing, Aon Hewitt
Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt. Ana talks about the challenges of moving from a traditional marketing operation to a revenue ma