Welcome to The Pedowitz Group Resource Center where we hope you find something interesting to read, watch and share.
How Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
Rise of The Marketing Operations Function
The Marketing Operations role is evolving and transforming B2B marketing organizations.
Introducing TPG ONE™: Moving Beyond the Funnel
TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.
10 Rules for Effective Lead Management
Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.
What Kind of Datanista are You? Blissfully Ignorant, the Data Bug, the Triple-D, or a Psychic?
As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand", Debbie Qaqish shares the results of the attendee survey on...
The Rise of Marketing Operations
Increase Efficiency and Effectiveness of Marketing
Part 1: Revenue Marketing Center of Excellence – Introduction
The newly released 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.
Brilliant Marketing: Why Thomas Edison Was Light-Years Ahead of His Time
Ask the average American to name an inventor, and inevitably most will cite Thomas Edison. But did you know he had extraordinary skills as a marketer and brand manager?
Omnichannel is Just for Retailers, Right? Think Again.
CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain...
Email Best Practice Check List
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
8 Key Focus Areas for Success with Inbound Marketing
Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.
Campaign Battle Card
Campaign planning is made easy with this campaign template.
5 Reasons Manufacturing Should Embrace Digital Transformation
Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to...
CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch
Jeanne Hopkins, Executive VP and CMO for Ipswitch joins Jeff Pedowitz on this episode of CMO Insights to share her insights on the current and future state of the CMO role.
Webinar Slides: The Marketing Operations Approach to Planning
This slide presentation is a companion to the on-demand webinar where we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.
The High Cost of Doing Nothing about Marketing Automation
While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.
Make Sure Your Company is Ready for GDPR
The General Data Protection Regulation or GDPR is taking place May 25th. If you are in the European Union(EU) or do business with individuals in the EU, your company needs to take some steps to...
Making the Case for Marketing Automation: A Practitioner's Guide
Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.
B-to-B Marketers Are Having an Identity Crisis
Technology is quickly transforming marketing from a cost center to a revenue center.
Webinar: Managing your Marketing Spend In-Quarter
In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.