The second vlog in a 4-part series developed from Debbie Qaqish's high-level observations from attending the 2019 MarTech West in San Jose April 3-4th. Debbie talks about how marketing is completely transforming and how you have to lead with change management. She then talks about some practical change management tips and steps to take.
Debbie Qaqish, Ph.D., is principal partner and chief strategy officer of The Pedowitz Group. She manages global client relationships and leads the firm’s thought leadership initiatives. She has been helping B-to-B companies drive revenue growth for over 35 years.