The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will distill "The New Rules of Marketing Operations & Technology" embraced by best-in-class marketing teams for (1) centralization, (2) automation, (3) decentralization, (4) humanization, and (5) continuous change. These might sound paradoxical, but that's where the magic of modern marketing operations happens — and how revenue is created in a digital world. Scott Brinker is the VP Platform Ecosystem at Hubspot. 📲 Follow Scott Brinker on Twitter: https://twitter.com/chiefmartec 💻 Visit Hubspot's website: https://www.hubspot.com/ 📲 Follow Hubspot on Twitter: https://twitter.com/HubSpot REVTalks 2019 was hosted by The Pedowitz Group. 💻 Visit TPG's website: https://bit.ly/2w1LhuZ 📹 Follow our YouTube channel: https://bit.ly/2w2fr1g 📲 Follow TPG on Twitter: https://bit.ly/2LLpZMH 📲 Follow TPG on Linkedin: https://bit.ly/2En0JGL

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Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019
Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

Conant discusses how B2B buying has evolved and how marketers can keep up with the shifting landscape.

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The Critical Role of Marketing in a Growth Company | Noreen Allen at REVTalks 2019
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Account Based Marketing has emerged as the cure-all, yet marketing and sales are struggling to scale their ...