Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

B2B buying has evolved. Buyers are in control of the information flow, pace and preferred channel of communication, often resistant to engage until they have completed their own research and product comparison. As Marketers, we’re still fumbling around in the dark, relying on the same old bag of tricks for prospecting; forms, spam and cold calls. Latane Conant is CMO at 6sense. 📲 Follow Latane Conant on Twitter: https://twitter.com/LataneConant 💻 Visit 6sense's website: https://6sense.com/ 📲 Follow 6sense on Twitter: https://twitter.com/6senseInc REVTalks 2019 was hosted by The Pedowitz Group. 💻 Visit TPG's website: https://bit.ly/2w1LhuZ 📹 Follow our YouTube channel: https://bit.ly/2w2fr1g 📲 Follow TPG on Twitter: https://bit.ly/2LLpZMH 📲 Follow TPG on Linkedin: https://bit.ly/2En0JGL

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The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019
The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019

An effective Revenue Operations function is a key component to manage change as a competitive advantage. Jo...

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The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019
The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is c...