CMO Insights: Will Wiegler, CMO of SpringCM

In this episode of CMO Insights, Jeff sits down with Will Wiegler, SVP and CMO of SpringCM. They discussed the difference between customer service and customer focus, as well as how the two contributes to building a better customer experience overall. - Interview Sequence - 00:00 - Intro 00:37 - “What are some of the biggest changes you’ve seen in the last couple of years?” 01:45 - “Do you find that with some of these changes that marketing needs to be run more like a business more than it was before?” 03:59 - Will talks about his approach to developing talent and the difference with his company structure compared to 5 years ago 05:31 - “Are there certain personality traits that you look for when you look for those people?” 06:29 - "From a process standpoint are there certain areas that you're focusing more on today?" 09:44 - "What are your thoughts on Martech Evolution/Revolution and how are you strategically using within Spring CM?" 12:34 - "What's the difference between customer service and customer focus in building a better customer experience overall?" 14:48 - "What advice would you give to a young professional that has aspirations of being a CMO?" For more strategies, advice, and feedback from top marketing executives, check out our CMO Insights hub at https://resources.pedowitzgroup.com/youtube-cmo-insights Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedowitz-group/ 📲Facebook: https://business.facebook.com/pedowitzgroup/ 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedowitzGroup #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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