CMO Insights: Tracy Eiler, Chief Marketing Officer of InsideView

May 21, 2017

Share this Video
Facebook
Twitter
Email
LinkedIn

Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive and how small changes to process can make it easier for sale and marketing to put the customer first.

Previous Video

CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two yea...

Next Video

CMO Insights: Michael Bailey, Vice President: Digital and Acquisition Marketing, FleetCor

In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for F...

Most Recent Videos

17:27

CMO Insights: Sterling Snow, SVP of Revenue, Divvy

CMO Insights: Tracy Eiler, Chief Marketing Officer of InsideView

Previous Video

Next Video

Most Recent Videos

In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around y

In this episode, Jeff speaks with Brennan Andrews, Marketing Director, Dart Bank. Brennan talks about using technology to reach customers, training your team so that they feel empowered to make decisi

In this episode of CMO Insights, Jeff sits down with Debbie Umbach, VP of Marketing, BitSight Technologies. They talk about demand generation, how her past career in engineering impacts her marketing

In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey, focusing on the right markets.

In this episode of CMO Insights, Tiffany Sieve with Paycor expounds on their journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology.

In this episode of CMO Insights, Jeff and Thomas Been, CMO of TIBCO, discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.

Jeff and Gaidar Magdanurov, CMO of Acronis discuss the complexities of being a marketer, how AI will change the role of marketer, and looking at the customer experience from the customer perspective.

Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.

In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market and leveraging Marketo and Salesforce.

Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses being personal, authentic and transparent in marketing, unifying data for the customer journey, and trust with customers.

In this episode, Jeff interviews Mike Westgate of Briggo. Mike talks about the global experience of coffee and Briggo's connected coffee experience, driving growth and leveraging location-based data.

Jeff Pedowitz and Nnamdi Nwoke with GreenSky discuss the role of the everyday marketer, the importance of empathy and mentoring when growing your marketing team.

Jeff Pedowitz interviews Dana Poleg of Kaltura. They discuss changes to marketing in the last 5 years, MarTech, and building an effective marketing machine with a small team.

In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her marketing team.

In this episode, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation and discuss brand and media innovation in a time when customers are using multiple screens and more.

In this episode, Ron McMurtrie with Sage, expounds on the challenges of 28 markets and more than 3 million customers in a global organization and discusses unifying MarTech stacks.

In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences and technology helping to prove marketing’s value.

On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM and content marketing.

Jeff sits down with James Thomas, CMO of Solium Capital Inc.. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies.

In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side.