In this episode of CMO Insights, Tiffany Sieve, Marketing Demand Generation VP, Paycor, expounds on their journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology, and more!
About Tiffany Sieve
Tiffany Sieve is the Marketing Demand Generation Vice President at Paycor. In this role, she leads the digital, lead generation, field marketing and channel marketing teams to develop revenue-generating campaigns that support Paycor’s growth plan. She specializes in developing high-impact integrated marketing campaigns that optimize the flow of qualified leads to sales and thrives on the metrics and processes of B2B marketing.
Tiffany has a Bachelor of Science degree in Business from Purdue University and an MBA in Marketing from Wright State University. Tiffany began her career as a sales representative at Ryan Homes (NVR) working on 100% commission and quickly learned that a multi-channel marketing plan was crucial for sales success. Her sales experience, passion to win and marketing education led her to pursue a marketing career focused on driving growth. Over the last 12 years, Tiffany has held various marketing roles at LexisNexis and Paycor in all aspects of marketing including lead generation, client up-sell, event planning, digital, testing optimization, account-based marketing, field marketing and channel marketing.