In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.
About Tifenn Dano Kwan
Tifenn Dano Kwan is Chief Marketing Officer for SAP Ariba and is responsible for leading and defining the global marketing vision for the company. Previously, Tifenn served as Vice President of SAP Ariba’s Integrated Marketing organization. In this role, she created and led a unified audience, go-to-market, and solution teams to deploy end-to-end strategies to impact the awareness and adoption for IT, Finance, Procurement and Supply Chain customers. Prior to that, she was the Head of Go-to-Market Launches and Brand Platform at SAP Ariba, responsible for delivering a consistent and compelling brand experience strategy for all customers and the successful execution for innovation launches.
Tifenn joined SAP in 2006 and has since held various leadership roles across the marketing organization globally.
Tifenn is a graduate from the Kellogg Executive Education CMO program and holds a Masters in Management as well as a Masters in Law.