CMO Insights: Thomas Been, CMO, TIBCO

In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.

 

About Thomas Been

Thomas Been is responsible for worldwide marketing at TIBCO. Under his leadership, the marketing team creatively drives a digital marketing revolution using TIBCO-powered tools and best-of-breed marketing technologies for corporate communications, global customer programs, campaigns, and corporate events to help TIBCO customers navigate their own digital transformation. In 15 years at TIBCO, Thomas has held strategic roles, both technical and sales-oriented, creating some of TIBCO's key customer relationships. Thomas holds a Master's Degree in Physics from the Université de Nice Sophia Antipolis in France.

Previous Video
CMO Insights: Tiffany Sieve, Marketing Demand Generation VP, Paycor
CMO Insights: Tiffany Sieve, Marketing Demand Generation VP, Paycor

All about Paycor's journey and transformation to becoming Revenue Marketers, integrating their marketing st...

Next Video
CMO Insights: Tifenn Dano Kwan, Chief Marketing Officer, SAP Ariba
CMO Insights: Tifenn Dano Kwan, Chief Marketing Officer, SAP Ariba

Kwan discusses her journey upwards through marketing to the role of CMO and how her experience has shaped h...