In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.
About Thomas Been
Thomas Been is responsible for worldwide marketing at TIBCO. Under his leadership, the marketing team creatively drives a digital marketing revolution using TIBCO-powered tools and best-of-breed marketing technologies for corporate communications, global customer programs, campaigns, and corporate events to help TIBCO customers navigate their own digital transformation. In 15 years at TIBCO, Thomas has held strategic roles, both technical and sales-oriented, creating some of TIBCO's key customer relationships. Thomas holds a Master's Degree in Physics from the Université de Nice Sophia Antipolis in France.