CMO Insights: Steven Bonacorsi, President of International Standard for Lean Six Sigma

June 11, 2018

CMO Insights: Steven Bonacorsi

Jeff Pedowitz sits down with Steven Bonacorsi, Founder of the Lean Six Sigma Group, to discuss the history and growth of Lean Six Sigma as it evolved with smart phones and social networks.

About Steven Bonacorsi

Steven Bonacorsi is the Founder of the Lean Six Sigma Group, President of International Standard for Lean Six Sigma (ISLSS), and Lean Six Sigma Master Black Belt. Steven has led business process transformation projects in 28 fortune 100 companies, over 50 Fortune 500 companies, including rolling out Lean Six Sigma across the US Federal Government. He was the first to integrate and deploy Lean Six Sigma and has Millions of followers across the social networks.

Each week Steven publishes an article on his LinkedIn Pulse that is also featured on the LinkedIn Lean Six Sigma Group that contains free resources from thought leaders in the Lean Six Sigma, Operational Excellence, and Business Transformation related areas. He provides social network marketing for ~30 companies each year that are targeting the business process improvement markets where he helps companies with content marketing of the latest business process improvement books, webinars, podcasts, Interviews, training, Infographics, presentations, case studies, white papers, events, and more.

Previous Video

CMO Insights: Lisa Agono, CMO, Ensono

In this episode of CMO Insights, Jeff Pedowitz sits down with Lisa Agono (CMO of Ensono) to talk about tran...

Next Video

CMO Insights: Michele Chambers, former CMO, Anaconda

CEO of TPG Jeff Pedowitz talks with Michele Chambers, former CMO of Anaconda, about optimizing the customer...

CMO Insights: Steven Bonacorsi, President of International Standard for Lean Six Sigma

Previous Video

Next Video

Most Recent Videos

Industry icon and veteran Eva Tsai, CMO at Algolia, chats with Jeff Pedowitz, President and CEO of the Pedowitz Group about her journey from engineering to marketing and machine learning and AI.

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with David Reske, Founder and President of Nowspeed, to discuss adapting to a rapidly changing marketplace, staying on the forefront of technology a

In this episode Chandar Pattabhiram, CMO for Coupa Software, talks with Jeff Pedowitz about company culture in achieving successful outcomes and the role of relationship marketing in ABM.

Christine Nurnberger, CMO for Bottomline Technologies, talks with Jeff Pedowitz about the importance of being a fearless marketing professional in today's fast-moving, competitive digital landscape.

In this episode Jeff Pedowitz and David Green talk about what LeadCrunch, as a company that uses artificial intelligence, does to help marketers drive demand.

Jeff Pedowitz is joined by Ben Lazar to discuss how Payspan is focusing on not only the customer, but the customer's customer to gain insight on how to best help their clients and grow their revenue.

Ruth Stevens shares insights with Jeff on some of the biggest recent changes in marketing such as buying behavior, the growth of account based marketing and the changing landscape of conferences.

Paul Johnson, CPO and CMO for Displayit, joins Jeff Pedowitz to discuss the tradeshow industry today, the important role they play in a company's overall marketing strategy as well as industry trends.

Jeff is joined by John Kottcamp, Chief Marketing Technologist for Tahzoo and he shares insights on how technology is serving marketing and why personalization is key to where technology is moving.

Jeff Pedowitz and Sal Patalano talk about his unique role as Chief Revenue Officer and how marketing, sales, and customer success are intertwined as a part of his responsibilities.

Jeff Pedowitz, president and CEO of The Pedowitz Group, sits down with Kira Mondrus, CMO at QASymphony. They talk about building a marketing team from the ground up, performance and accountability.

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Randy Frisch, CMO of Uberflip, to discuss the capabilities of the MarTech stack, putting culture first in his team and hiring people who hustle

Jeff sits down with Patrick Giusti, head of sales and marketing for the U.S. at Mad Street Den. They talk about sales and marketing alignment, managing a startup, and working in Sales.

Jeff Pedowitz, CEO of The Pedowitz Group, interviews Shane Lennon, CEO of VirtualCMO. They discuss personas, the customer life cycle and journey, and corporate marketing's biggest upcoming challenge.

Jeff Pedowitz interviews Charlene Farside, CMO at Advisen, discuss the challenge of keeping up with the demands of the market when resources are lean, prioritizing investments in MarTech and more.

Jeff talks with Nicole Wojno, CMO at UserIQ, about the difference between being customer focus and customer service oriented, budgetary priorities for investments in technology, and marketing trends.

On CMO Insights, Jeff Pedowitz and Heidi Bullock, CMO at Engagio, discuss account based marketing (ABM), finding innovative, well-rounded team players and avoiding the MarTech Frankenstack.

Jeff Pedowitz sits down with Steven Cook to talk about the inspiration behind Steven's book on innovation "Insights on Impact Innovators" and disruption in the world of marketing.

Jeff Pedowitz talks to Kirby Wadsworth, CMO at Illusive Networks. They discuss marketing's growing respect for individuals, the differences between global companies and small startups, and more.

In this episode of CMO Insights, Jeff sits down with Akbar Jaffer, CMO at ZorroSign, Inc., to talk about how to capitalize on blockchain technology, the growth of measurable metrics and more.