CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.

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CMO Insights: Teresa Caro, Senior Vice President Marketing, Fortiva
CMO Insights: Teresa Caro, Senior Vice President Marketing, Fortiva

Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when ...

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CMO Insights: Tim Minahan, CMO, Citrix
CMO Insights: Tim Minahan, CMO, Citrix

Tim shares how he helps Citrix transform beyond IT and other businesses achieve their outcomes. Discussion ...