CMO Insights: Shira Abel, CEO of Hunter & Bard

On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard. They talk about the role PR plays in marketing as a generator of thought leadership and a method of spreading the word in a different way. They also discuss sexism and ageism in the industry.

Previous Video
CMO Insights: Lisa Cole, Corporate VP and CMO of Huron
CMO Insights: Lisa Cole, Corporate VP and CMO of Huron

Cole talks about what it's like to move from consulting to the client side.

Next Video
CMO Insights: Paul Johnson, CMO for Displayit
CMO Insights: Paul Johnson, CMO for Displayit

Paul and Jeff discuss the tradeshow industry today, the important role they play in a company's overall mar...