On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate, to discuss the power and responsibility that marketing has been given in this new era of precision and trust. They also discuss pulling story telling and revenue marketing together with the customer journey and the challenges of sorting through the MarTech landscape.
About Scott Vaughan
Scott Vaughan is CMO of Integrate, a marketing technology software provider automating top-funnel demand gen and orchestrating revenue marketing for B2B marketers. Scott leads the company's go-to-market, customer, and growth strategies. Scott’s experience and passion is fueled by working with thousands of marketing teams to create new levels of business and customer value using the right mix of marketing, data and technology.