In this episode of CMO Insights, Jeff Pedowitz talks with Ruth Stevens, President of eMarketing Strategy. Ruth shares her insights on some of the biggest changes in marketing over the past few years such as buying behavior, the growth of account based marketing and the changing landscape of industry conferences.
About Ruth Stevens
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.