CMO Insights: Rodney Hutton, Chief Marketing Officer, Ethan Allen Global, Inc.

Rodney Hutton, CMO of Ethan Allen Global, Inc., joins TPG's Jeff Pedowitz to discuss how they have pivoted to a more digital-focused strategy and how they're leveraging their in-store experiences + eCommerce together. - Interview Sequence - 00:00 - Intro 00:27 - Rodney Hutton talks about the effect the pandemic had on his business 02:21 - “What are some of the things you are doing digitally to get buyers engaged?” 05:22 - “In terms of e-commerce and mobile commerce where is the direction of Ethan Allen now going?” 08:16 - Rodney shares his personal story, as well as his experiences within the marketing industry as a successful black man 19:38 - Rodney talks about adversity and some obstacles he had to overcome 28:18 - Rodney talks about the new launch at Ethan Allen For more strategies, advice, and feedback from top marketing executives, check out our CMO Insights hub at https://resources.pedowitzgroup.com/youtube-cmo-insights Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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