On this episode of CMO Insights Jeff Pedowitz sits down with Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI). Rich discusses how a company that works in the talent management market is adjusting their own talent needs to stay on top of demand generation marketing skills.
17:31Topics include using technology to reach customers and training your team so that they feel empowered to make decisions.
16:51All about Paycor's journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology.
16:42Discussion includes providing a leading platform for digital businesses and marketing becoming more accountable in business and digital marketing.
14:40Kwan discusses her journey upwards through marketing to the role of CMO and how her experience has shaped her marketing team.
11:52Cole talks about what it's like to move from consulting to the client side.
16:31Discussion includes the role PR plays in marketing as a generator of thought leadership.
20:18Paul and Jeff discuss the tradeshow industry today, the important role they play in a company's overall marketing strategy, and industry trends.
16:46Topics include personas, the customer life cycle and journey, and corporate marketing's biggest upcoming challenge.
14:35Topics include the challenge of keeping up with the demands of the market when resources are lean, prioritizing investments in MarTech, and more.
23:09All about disruption in the world of marketing and the inspiration behind Steven's book on innovation, "Insights on Impact Innovators."
15:28Topics include how to capitalize on blockchain technology, the growth of measurable metrics, and more.
