CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)

Rodney Hutton, CMO of Ethan Allen Global, Inc., joins TPG's Jeff Pedowitz to discuss how they have pivoted to a more digital-focused strategy and how they're leveraging their in-store experiences + eC

Topics include using technology to reach customers and training your team so that they feel empowered to make decisions.

All about Paycor's journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology.

Discussion includes providing a leading platform for digital businesses and marketing becoming more accountable in business and digital marketing.

Kwan discusses her journey upwards through marketing to the role of CMO and how her experience has shaped her marketing team.

Cole talks about what it's like to move from consulting to the client side.

Discussion includes the role PR plays in marketing as a generator of thought leadership.

Paul and Jeff discuss the tradeshow industry today, the important role they play in a company's overall marketing strategy, and industry trends.

Topics include personas, the customer life cycle and journey, and corporate marketing's biggest upcoming challenge.