In today's episode of CMO Insights, Jeff sits down with Patrick Giusti, head of sales and marketing for the U.S. at Mad Street Den. They talk about alignment between sales and marketing, the challenges of managing a startup and the challenges of working in Sales.
About Patrick Giusti
Patrick Giusti is Head of Sales at Vue.ai, Mad Street Den and has 20 years of experience as a sales leader specializing in collaboration with leading companies and providing business solutions that positively impacted revenue, marketshare and profitability. He was Vice President of Sales for the Oracle Marketing Cloud where he helped companies across multiple industries optimize digital marketing channels, resulting in increased revenue, brand awareness and the utilization of data to optimize customer experience. Patrick is a community advocate having worked with the Northwest MS Society and currently sits on the Board of Directors of FEAT of Washington. He is a graduate of University of San Francisco and holds a Bachelor of Science in Economics.