CMO Insights: Mike Westgate, VP of Marketing, Briggo

In this episode of CMO Insights, Jeff interviews Mike Westgate, VP of Marketing at Briggo. Mike talks about the global experience of coffee and specifically Briggo's connected coffee experience, driving growth and leveraging location-based data.

About Mike Westgate

Mike Westgate is VP of Marketing at Briggo, the leader in Connected Coffee. His breadth of responsibility includes developing Briggo’s brand and corporate marketing operations, as well as retail level sales and local programming.

Prior to Briggo, he was VP of Marketing for commercial real estate data marketplace RealMassive. Prior to that, Westgate led marketing and client engagements for W2O Group, a network of digital marketing services agencies supporting Fortune 500 marketers with customer insights, strategy, and analytics. Before W2O Group, Mike spent nearly four years at Microsoft in Windows product marketing and SMB audience marketing roles.

Prior to his foray into technology, he completed five years at Sara Lee and two years at General Mills in a variety of CPG sales and marketing roles. He holds a bachelor’s in business from Indiana (’01) and an MBA from UT McCombs (’09).