In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation and media innovation in a time when customers are using multiple screens. They also discuss social media and much more!
About Melanie Huet
Melanie is currently the Vice President of Marketing, Beverages & Snack Nuts at KraftHeinz Corporation overseeing a $4B portfolio comprised of iconic brands like Planters, Capri Sun, Kool-Aid and Maxwell House. Ms. Huet has over 20 years of experience across multiple categories and disciplines within consumer packaged goods. Most notably she is recognized for her ability to build high performing teams, develop long term strategies and consistently architect and execute turnarounds on declining mature businesses.