In this episode of CMO Insights, Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.
About Megan Lueders
As chief marketing officer, Megan Lueders is responsible for linking the innovations of Zenoss to customer-focused IT operations and driving customer preference for the brand through all channels. In this role, she is responsible for driving the strategy of corporate positioning and communications, brand identity, demand generation, marketing operations, PR/AR, online and offline marketing programs, and lead-qualification efforts worldwide.
Her teams are responsible for worldwide integrated marketing programs, account-based marketing (ABM) initiatives, lead-generation campaigns, and channel marketing operations.
Megan is a firm believer in addressing the challenges of modern marketing through continuous improvement focused on people, process and technology. Accolades for her performance include CRN Women of the Channel, CMO awards, and Martech Women to Watch.
Megan holds a bachelor's in business administration with a management focus from the Red McCombs School of Business at the University of Texas at Austin. Outside of the office, Megan serves on the board of directors for Texas 4000 and YMCA of Austin and is quite active in the Austin community. Free time outside of that is generally dedicated to chauffeuring and cheering on her two sports-orientated kids to and from games, tournaments and practices.