Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing, unifying data in order to create a whole view of the customer journey and developing a trusting relationship with our customers.
About Mark Floisand
Mark is CMO at Coveo, where he leads Marketing, Customer Experience, and Alliances teams. Mark has 25 years' global experience in high-tech, building and leading teams in software and hardware, including blue-chips like Apple, Adobe, SAP & Sitecore; and start-ups in SaaS services from video editing to systems management to internet security.