CMO Insights: Mandira Mehra, CMO, MRI Software

Join TPG’s Jeff Pedowitz as he interviews Mandira Mehra, CMO, MRI Software. - Interview Sequence - 00:00 - Intro 00:20 - Mandira talks about the transformation at MRI 01:25 - “What explains the sudden and rapid growth that your company is experiencing?” 02:45 - Mandira shares some of her strategic priorities as a CMO 04:07 - Mandira talks about her approach to building out her organization 05:35 - “What type of skills do you look for in the open market?” 06:46 - “What’s your approach towards not only net new acquisitions but serving your existing customers?” 08:30 - Business accountability or running their departments more like a business 11:01 - “What advice would you give to someone that wants to become a Chief Marketing Officer someday or a VP of marketing?” 12:00 - “So what’s one thing you would tell them to stop doing and one thing you would tell them to start doing?” 12:28 - “How much control do you think we as marketers have over our brand in today’s market place versus the customer? 14:13 - “What role does technology play in reaching your customers and how are you approaching your own digital transformation at MRI?” For more strategies, advice, and feedback from top marketing executives, check out our CMO Insights hub at https://resources.pedowitzgroup.com/youtube-cmo-insights Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedowitz-group/ 📲Facebook: https://business.facebook.com/pedowitzgroup/ 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedowitzGroup #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

Previous Video
CMO Insights: Scott Brinker, Ion Interactive, Chiefmartec.com
CMO Insights: Scott Brinker, Ion Interactive, Chiefmartec.com

Jeff explores topics with industry influencer Scott Brinker, Cofounder and Chief Technology Officer, Chiefm...

Next Video
CMO Insights: Will Wiegler, CMO of SpringCM
CMO Insights: Will Wiegler, CMO of SpringCM

In this episode of CMO Insights, Jeff sits down with Will Wiegler, SVP and CMO of SpringCM. They discussed ...