In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side. She also discusses shifting the mindset of marketers and eliminating "random acts of marketing" and focusing on the customer journey.
About Lisa Cole
Lisa Cole is a B2B marketing and sales thought leader with more than 18 years’ experience helping companies transform marketing and accelerate growth.
Lisa joined Huron in 2016 to build its first-ever demand center and helped guide the end-to-end transformation of Huron’s marketing organization.
Promoted to CMO in 2017, Lisa now leads Huron’s global marketing organization, which includes corporate communications, brand management, creative, sales enablement, events, digital & field marketing, and marketing operations.
Oh, and she’s also the mother of three children under three. So leading a global market organization is the second most challenging thing she does in life.