TPG CEO Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly, to discuss strategic priorities in the customer journey, positioning and messaging in the market, and remaining agile in the ever changing world of revenue marketing.
About Kyle Lacy
The majority of my time is spent as husband to a beautiful wife and a father to a cat, dog and little boy. Other topics of interest: I love the color grey and I hate onions. My days are spent as a strategic marketing leader focused on the high-growth software space. This includes:
Vice President of Marketing
I lead marketing for Lessonly, a modern team learning software company based in Indianapolis, IN. I'm tasked with leading a team of amazing marketers and setting the strategic vision for the company. This includes everything you imagine being associated with marketing. Demand generation, content marketing, branding, design, messaging, go-to-market development, and thought leadership. I apply the lessons learned while working at a venture capital firm, the largest software company in the world and the fastest growing email marketing company to drive growth at Lessonly.
I'm the author of three books with topics including social media marketing, CRM, software and personal branding. The books include Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012). The following titles have been published in five languages and seven countries.
Marketing and Digital Trends Speaker
I've spent the last seven years traveling the world speaking at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management.
I've also been recognized as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.