Jeff Pedowitz, CEO of The Pedowitz Group, interviews Kirk Crenshaw, CMO of Traackr, to learn more about Kirk's view on what's the next big trends in marketing and why it's quality not quantity that changes everything about your SQLs.
About Kirk Crenshaw
Kirk has over twenty years of experience building and leading integrated marketing and sales operations for major corporations and Cloud/SaaS start-ups and is responsible for Traackr’s worldwide marketing strategy and execution. Prior to Traackr, Kirk was most recently CMO at 2lemetry, an Internet of Things platform company, where he drove the vision for rapid growth, fundraising and eventual acquisition by Amazon.com (AWS). At AWS, Kirk led marketing for AWS IoT and Mobile categories. Prior to 2lemetry, he was one of the first marketing hires at the cloud-focused global services company, Appirio, where he led demand generation strategy and execution. He was also part of the founding teams at online marketing solutions focused companies RevCatalyst and Demandbase. He holds a B.S. in Finance and Marketing from the Haas School of Business, UC Berkeley.