Today, on CMO Insights, Jeff Pedowitz talks to Kirby Wadsworth, CMO at Illusive Networks. They discuss marketing's growing respect for individuals, the differences between global companies and smaller startups, and positioning your company properly in the market.
About Kirby Wadsworth
Kirby is responsible for all Illusive marketing functions. He brings over two decades of marketing leadership in both publicly-traded, large enterprises and emerging startups. As a founder and early venture executive with several successful exits, Kirby pioneered industries such as cloud storage, continuous data protection, and file virtualization, where he created billions of dollars in new market opportunities. Kirby is frequently recognized as a top CMO by Forbes, Brand Quarterly, and other publications. His digital marketing handbook, Recommend This!, was published by Wiley in 2014. Kirby previously served as CMO at Bayshore Networks, Mendix, and Limelight Networks, and as VP of Global Marketing at F5 Networks. He earned an MBA from the Kellogg Graduate School of Business at Northwestern University, and a BS in Information Technology from Northeastern University.