In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences, technology helping proving marketing’s value, and Val Britton: The Shape of Change exhibit.
About Katrina Wong
Katrina Wong is the VP of Marketing at Hired where she leads all key functions including demand generation, product marketing, and user acquisition. Given Hired’s status as a career marketplace, Katrina focuses her efforts on developing strategically integrated campaigns as a lever for compelling storytelling with data. Prior to Hired, Katrina worked for Zuora, SAP and Salesforce. She also served as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, she is passionate about helping companies through stages of substantial growth.