CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass

September 7, 2018 TPG Marketing

CMO Insights: Julie Roehm

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body & Glass, to discuss making every customer experience personal, her growth in the marketing industry, and digital transformation and the customer journey in the collision industry.

 

About Julie Roehm

Julie Roehm is the Chief Experience Officer and CMO at ABRA Auto Body & Glass. Abra is a leading collision repair provider with a bright future. After quadrupling their growth over the past 4 years, and with the opportunity to multiply by 10 times or more, this little gem is poised to be THE success story of the future, THE Employer of Choice, and THE Story of the industry. ABRA will innovate and transform the business through its employee and customer experience, driving unprecedented growth and customer happiness.

Prior to ABRA, Julie served as the Global SVP of Strategic Relationships and “Chief Storyteller” at SAP. She earned this title as a result of nearly two decades of growing and cultivating her passion for marketing, which she sees as a perfect blend of science, art and psychology.

Her expertise has been nurtured at some of the most recognized companies in the world, including 6+ years at Ford Motor Company, where she is best remembered for the much lauded and innovative U.S. launch of the Ford Focus. From there, Julie headed up global marketing communications for the Chrysler Group, with responsibility for all branded communications for the Chrysler, Jeep® and Dodge brands. From there, she went on to Walmart as a SVP of Marketing, which segued into the launch of her own marketing consulting firm. Her client list included Credit Suisse, Time Inc., Whirlpool, Acxiom, ad agencies, and multiple startups in technology and new media.

She is a wife of 22 years to husband Mike, they have two teenage sons.

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