Jeff Pedowitz sits down with Julie Knight-Ludvigson, CMO of Topia, to discuss the fractured ecosystem of comprehensive global mobility management, the challenges of rebranding a company after a recent merge, and the importance of messaging and positioning.
About Julie Knight-Ludvigson
Julie Knight-Ludvigson is the CMO of Topia, the Global Mobility Management company. She joined Topia from Reflektive, a provider of real-time performance management solutions, where she was CMO. Before that, she was vice president, Global Enterprise Marketing at Zendesk and senior vice president, Global Marketing at SAP, where she saw all manner of integrated marketing activities for the company. She joined SAP through the SuccessFactors acquisition, where she led Global Marketing. She holds a bachelor’s degree from University of California, Berkeley and has participated in Columbia University’s executive education program.