Jeff Pedowitz sits down with John Steinert, CMO of TechTarget, to discuss balancing short term needs/results with long term performance, why building the reputation and brand of a company is critical, and why marketing has not yet earned the right to manage the customer experience end-to-end.
About John Steinert
John’s career has spanned the globe and the marketing disciplines alike. He started in Boston and Tokyo on the creative side, moving into business and strategy after business school. Nearly always focused on B2B and usually tech, he’s worked in small independent shops, global holding companies Havas, WPP and IPG and for Fortune 500 companies including SAP, Pitney Bowes and Mercer. By combining real passions for quality content, continuously improving process and meaningful results, he’s built a notable reputation for helping grow hardware, software and services businesses -- brands you know well, like IBM and Dell -- and many, many fast-growth smaller players.
After twenty-some years in the New York area, John returned to his Boston roots and joined TechTarget where he’s excited to help bring the power of real purchase intent insight to tech companies everywhere.