Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext, to discuss the importance of building a flexible team that adapts well to change and looking at MarTech from the customer's perspective.
About Jeffrey Rohrs
Jeff serves as Chief Marketing Officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive discovery, decision, and action throughout the customer journey. Jeff co-authored The Everywhere Brand ebook (Yext 2017), and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget