In this episode of CMO Insights, Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Jake Sorofman, CMO of Pendo, to discuss the shift to the science side of marketing (but why art is still important), the challenges of rapid growth, talent acquisition and the next big thing in marketing.
About Jake Sorofman
Jake Sorofman is CMO of Pendo, a product cloud that helps digital product teams create product experiences users love. Most recently, he spent five years as a VP and chief of research at Gartner, Inc. Before joining Gartner, he spent 16 years leading marketing teams for venture-backed software companies. His writing has appeared in Harvard Business Review, Forbes, CMO.com and other business and industry publications.