CMO Insights: Heidi Bullock, Chief Marketing Officer, Engagio

September 24, 2018

Today on CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio, to discuss account based marketing (ABM), finding innovative, well-rounded team players and avoiding the MarTech Frankenstack.

 

About Heidi Bullock

Prior to joining Engagio, Bullock served nearly 5 years in senior marketing positions at Marketo, eventually becoming Group VP, Global Marketing following the company’s 2013 IPO. Heidi has expertise in marketing software products including demand generation, sales development, account based marketing, product marketing and customer acquisition and life cycle marketing (retention, up-sell, cross-sell).   

Bullock began her career as a product manager in the life sciences industry, after graduating from the University of California, Santa Barbara, with a degree in molecular biology and genetic engineering. Later, she earned a MBA at St. Mary’s College of California. She is a blogger, frequent speaker, and contributor to many ebooks including the Definitive Guide to Lead Generation and the Definitive Guide to Digital Advertising, and the Clear and Complete Guide to Account-Based Analytics.

Previous Video
CMO Insights: Nicole Wojno, CMO, UserIQ
CMO Insights: Nicole Wojno, CMO, UserIQ

Jeff talks with Nicole Wojno, CMO at UserIQ, about the difference between being customer focus and customer...

Next Video
CMO Insights: Steven Cook, Contributing Editor, CMO.com by Adobe
CMO Insights: Steven Cook, Contributing Editor, CMO.com by Adobe

Jeff Pedowitz sits down with Steven Cook to talk about the inspiration behind Steven's book on innovation "...