Today on CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio, to discuss account based marketing (ABM), finding innovative, well-rounded team players and avoiding the MarTech Frankenstack.
About Heidi Bullock
Prior to joining Engagio, Bullock served nearly 5 years in senior marketing positions at Marketo, eventually becoming Group VP, Global Marketing following the company’s 2013 IPO. Heidi has expertise in marketing software products including demand generation, sales development, account based marketing, product marketing and customer acquisition and life cycle marketing (retention, up-sell, cross-sell).
Bullock began her career as a product manager in the life sciences industry, after graduating from the University of California, Santa Barbara, with a degree in molecular biology and genetic engineering. Later, she earned a MBA at St. Mary’s College of California. She is a blogger, frequent speaker, and contributor to many ebooks including the Definitive Guide to Lead Generation and the Definitive Guide to Digital Advertising, and the Clear and Complete Guide to Account-Based Analytics.