CMO Insights: Emily Reagan, Bazaarvoice, Inc.
In this interview, Jeff Pedowitz talks company challenges with Emily Reagan, who is the CMO at Bazaarevoice,Inc. www.bazaarvoice.com Emily sheds light on how she addresses and overcome challenges within the different Marketing Automation Platforms. Emily talks about personnel issues and goals within her workplace. - Video Sequence - 00:00 - Intro 00:43 - Emily talks about her company, Bazaarvoice.Inc, and her role there 01:20 -“How is the revenue monetized?” 01:45 - “So who would be your top competitors?” 02:10 - “How are you differentiating yourself?” 03:30 -“So what would you say your number one challenge is running Marketing?” 04:17 - “What are some of the tools and processes you are using to measure and how are you overcoming some of these challenges?” 05:58 - “You have been running marketing for a long time, what are some of the biggest changes you have seen over the last 4 or 5 years?” 07:05 - “So with all that change are you finding that the skill sets of your staff also need to change?” 08:37 - Emily explains what her target hires are and who she prefers to hire in her company 09:22 - “Do they work all onsite or do you find people who work virtually as well?” 09:47 - “How are you seeing content play a role in Marketing? 10:56 - “So what keeps you awake at night?” 11:45 - “Is the whole team being measured on accountability or is it more at your level?” 12:42 - “What are some of the things you’re going to attract to retain personnel?” 14:18 - “What advice would you give to a marketing executive that is beginning their transformation?” For more strategies, advice, and feedback from top marketing executives, check out our CMO Insights hub at https://resources.pedowitzgroup.com/youtube-cmo-insights Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #marketingmanagement #sfmc #marketingplatforms #companystructure #marketingoperations #CMO #CX #revenuemarketing #demandgeneration