CMO Insights: Charlene Farside, CMO, Advisen

September 25, 2018

On this episode of CMO Insights, Jeff Pedowitz interviews Charlene Farside, CMO at Advisen. They discuss the challenge of keeping up with the demands of the market when resources are lean, the need for problem solving skills on their team and prioritizing investments in MarTech.


About Charlene Farside

Charlene Farside is Executive Vice President and Chief Marketing Officer at Advisen. She is responsible for linking the innovations of Advisen’s businesses to the customer experience to build the global Advisen brand, create awareness and advocacy, and drive customer preference for the brand through every channel, every day.

In this role, Charlene oversees the global marketing strategy for Advisen and its products, including digital and inbound marketing, creative development, marketing technology, sponsorships, media, and external and internal communications.

Prior to joining Advisen as Chief Marketing Officer in 2013, Charlene was Vice President of Marketing for catastrophe modeling firm EQECAT. She has spent more than half of her career serving the commercial insurance industry and has repositioned organizations and brands, and developed businesses in new international markets.

Charlene holds an MBA in Marketing from University of Phoenix and a BS in Marketing from Thomas Edison State University

Previous Video
CMO Insights: Shane Lennon, VirtualCMO
CMO Insights: Shane Lennon, VirtualCMO

Jeff Pedowitz, CEO of The Pedowitz Group, interviews Shane Lennon, CEO of VirtualCMO. They discuss personas...

Next Video
CMO Insights: Nicole Wojno, CMO, UserIQ
CMO Insights: Nicole Wojno, CMO, UserIQ

Jeff talks with Nicole Wojno, CMO at UserIQ, about the difference between being customer focus and customer...