In this episode of CMO Insights Chandar Pattabhiram, CMO for Coupa Software, talks with Jeff Pedowitz about the importance of company culture in achieving successful outcomes and the role of relationship marketing in ABM.
About Chandar Pattabhiram
Chandar Pattabhiram is a seasoned marketing executive who brings to Coupa more than 23 years of experience in both fast-paced and large technology companies including Marketo, IBM, Badgeville, Cast Iron Systems, Jamcracker, and Andersen Consulting (now Accenture).
Prior to joining Coupa, Pattabhiram recently was CMO at Marketo where he was responsible for all aspects of marketing and in charge of positioning Marketo as the digital marketing industry’s innovation leader and the best solution for high-growth and enterprise businesses. Previously, Pattabhiram was head of worldwide marketing for Badgeville where he was part of the team that won multiple industry awards for innovative storytelling including the Best Platform-as-a-Service for 2013. Prior to that, Pattabhiram was vice president at IBM Cast Iron Systems where he was responsible for all product marketing and channel marketing efforts. In 2010, IBM acquired Cast Iron as a centerpiece of its Cloud strategy.
Pattabhiram also spent years at Andersen Consulting (now Accenture) as a strategic advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries. He has authored and has been quoted in more than 1000 articles and is a frequent keynote speaker at leading software industry events. In June 2017, he was named by LinkedIn as one of the top 5 CMOs in the world to follow for thought-leadership in the digital marketing domain.
Pattabhiram earned a B.S. in mechanical engineering from PSG College of Technology and a M.S. in management from the University of Texas. He is a Strategic Board Advisor to Gainsight and LendingUSA and is on the Board of Directors for BlueShift, an AI platform for customer engagement.