CMO Insights: Brian Carroll, MECLABS Institute, Marketing Sherpa
In this video, Jeff Pedowitz interviews Brian Carroll who is the Chief Evangelist of MecLabs Institute. Brian is a well-known expert in Marketing, Lead Generation, Lead Management, Leadership, Strategy, Complex Selling and Demand Generation. Brian Carroll is also a best-selling author of "Lead generation for the complex sale". - Interview Sequence - 00:00 - Intro 00:44 - “What does a Chief Evangelist do?” 01:25 - “How should people be thinking about Marketing today in 2016 versus a few years ago?” 02:45 - “How do you see Marketers using technology?” 04:39 - “All this data now that Marketing is collecting, where are they storing it and how are they getting access to it? How do they get visibility into all this behavioral knowledge?" 07:11 - “What other types of skills are today’s marketers needing to be successful?” 10:41 - “How many marketers are actually spending time in Lifecycle Marketing courses and Acquisition Marketing?” 13:00 - “What processes then, should marketers be working on to improve their funnel to get that optimization?” 15:40 - “If you could leave us with one thought, what would that be?” Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX
