CMO Insights: Brad Gillespie, CMO, Octiv

May 30, 2017
In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Office for Octiv. Brad breaks down how his marketing team use skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account Based Marketing and how persona and buyer's journey are key to this strategy.
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